Gallery: 28 Eco-Fashion Predictions for 2011


Peer-to-peer shopping will play an ever increasing role in eco-fashion. Not only what we consume, but how we consume impacts our environment. At I-ELLA, our focus is on sharing what we already own and recycling the fashion that crowds our closet, hence our motto: "share your closet."

In a rather short period of time, we've created a curated environment of the fashion elite, environmentally conscious, and budding entrepreneurs to participate in a comprehensive peer-to-peer marketplace where one can buy, sell, borrow, or swap with other members. Even more, 10 percent of every transaction is directed charities focused on women, health, education, or children.

Preowned "recycled luxury" minimizes waste. Perhaps the greatest method of reducing waste is to simply convert what one may consider waste into something that is relevant and good. So, our prediction for eco-fashion, collaborative consumption will reshape the shopping landscape and people will become more committed to preowned goods, not only for the great discounts, but also for the green factor.

Read the rest of this entry »

3 Responses to “28 Eco-Fashion Predictions for 2011”

  1. I’m working on a solar fashion line… should be way more affordable than Zegna.

  2. Yuka Yoneda says:

    Thanks to all of the brilliant eco fashion gurus who shared their thoughts – I think the fact that we had a whopping 28 predictions is an indicator that green fashion has come a long way, baby!

  3. AlikiBags says:

    This really made my day!
    Struggling with a miniscule eco-consciencious business, it is soooo inspiring and heartening to read about people who are sincere and successful in the eco fashion world ! Whenever I go on the site of ecouterre or inhabitat, I leave in a ‘good mood’. Not so sure about my facebook friends, who keep getting ‘shared’ items…
    Keep it up, please ! xxx

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments


Sign me up for weekly Ecouterre updates


Lost your password?

  • Welcome to, your online guide
    to the best ideas, innovations and emerging
    trends in eco fashion, sustainable style,
    organic beauty and ethical apparel.

    get the free Ecouterre newsletter

  • follow ecouterre on:

  • The EDUN Runway at New York Fashion Week Was a Brand New Start

  • Ecouterre on Facebook
  • Ecouterre Video

    The Latest Eco-Fashions from the Green Shows at New York Fashion Week

    The Green Shows at New York Fashion Week