ELLA T. GORGLA (FOUNDER, I-ELLA)
Peer-to-peer shopping will play an ever increasing role in eco-fashion. Not only what we consume, but how
we consume impacts our environment. At I-ELLA
, our focus is on sharing what we already own and recycling the fashion that crowds our closet, hence our motto: "share your closet."
In a rather short period of time, we've created a curated environment of the fashion elite, environmentally conscious, and budding entrepreneurs to participate in a comprehensive peer-to-peer marketplace where one can buy, sell, borrow, or swap with other members. Even more, 10 percent of every transaction is directed charities focused on women, health, education, or children.
Preowned "recycled luxury" minimizes waste. Perhaps the greatest method of reducing waste is to simply convert what one may consider waste into something that is relevant and good. So, our prediction for eco-fashion, collaborative consumption will reshape the shopping landscape and people will become more committed to preowned goods, not only for the great discounts, but also for the green factor.