Gallery: 28 Eco-Fashion Predictions for 2011


For 2011, I see more making the connection between how we treat animals and how we treat ourselves and the earth, or as Einstein once said, “Our task must be to free ourselves by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty.” More will see kindness to others and care for the earth not only for the benefits these bring to ourselves, but as an end goal in itself.

As the eco-fashion movement has developed, and independent pioneer labels have invested the time and money to experiment with new conscientious fabrics and shown their possibilities and demand, I see more and more large labels utilizing these fabrics on a scale that makes these conscientious practices and materials more affordable and accessible to the mainstream.

As more of the early majority members of society identifies themselves as conscientious and compassionate, the lifestyle has and will continue to become easier to adopt, increasing our numbers and velocity as we get closer to a tipping point.

I also see a shift in consumers’ view of clothing from wanting what everyone has to something unique, that speaks to their world view and is an outer expression of their inner self. The DIY movement brings an appreciation for special, handmade, and beautifully odd, and consumers also are beginning to shift away from throwaway fashion and instead are developing an appreciation for beautiful well-made investment pieces, that can be worn for seasons to come, and are something to be cherished.

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3 Responses to “28 Eco-Fashion Predictions for 2011”

  1. I’m working on a solar fashion line… should be way more affordable than Zegna.

  2. Yuka Yoneda says:

    Thanks to all of the brilliant eco fashion gurus who shared their thoughts – I think the fact that we had a whopping 28 predictions is an indicator that green fashion has come a long way, baby!

  3. AlikiBags says:

    This really made my day!
    Struggling with a miniscule eco-consciencious business, it is soooo inspiring and heartening to read about people who are sincere and successful in the eco fashion world ! Whenever I go on the site of ecouterre or inhabitat, I leave in a ‘good mood’. Not so sure about my facebook friends, who keep getting ‘shared’ items…
    Keep it up, please ! xxx

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