Gallery: 28 Eco-Fashion Predictions fo...

SASS BROWN (PROFESSOR, FASHION INSTITUTE OF TECHNOLOGY; AUTHOR)

The fashion industry has always functioned, to a great extent, on the trickle-down theory, as inspirational design is what fuels the influx of new designers, as well as mass-market producers and hence mass market customers.

While I do not believe that the current fashion system should be duplicated for eco-fashion, as it is evident it is not a sustainable system, based as it is on mass consumption and throwaway fashion, I do believe that eco-fashion and clothing must be accessible and available at all tiers of distribution to appeal to all people.

The building and expansion of luxury fashion labels is in great part, is what fuels other markets with its visionary design and, in the case of eco-fashion, ethics. It is my hope that 2011 will give rise to new eco-fashion labels at the luxury end of the market, helping to consolidate as well as raise the level of design, quality, and ethics to a level that all fashion consumers aspire to.

For the existing luxury fashion industry, I also hope that 2011 will bring the realization that the investment in—and utilization of—heritage craft and skill sets is true luxury, as is finding new ways of incorporating existing skills and traditions into their inspirational collections and supporting sustainable development within those communities.

With such a rich heritage of traditional skills around the world to choose from—Peruvian knitting, Indian hand-weaving, Indonesian ikat, Venetian lace, and Brazilian fuxico, to mention just a few—there can be no greater investment than in the natural capital and skills of indigenous and traditional communities around the world that carry generations of knowledge and tradition with them.

ECO-FASHION ORACLES

1. Summer Rayne Oakes

2 Leslie Hoffman (Earth Pledge)

3. Sass Brown (Fashion Institute of Technology)

4. Sarah Scaturro (Cooper-Hewitt, National Design Museum)

5. John Patrick (Organic)

6. Eviana Hartman (Bodkin)

7. Mika Machida (Mika Organic)

8. Leanne Mai-ly Hilgart (Vaute Couture)

9. Kizzy Jai Knight (Jai)

10. Meiling Chen

11. Tara St. James (Study NY)

12. Caroline Priebe (Uluru)

13. Anjelika Krishna-Daftuar (A.D.O. Clothing)

14. JoAnn Berman

15. Mark Liu

16. Amisha Ghadiali (Jewellery by Amisha, Ecouterre)

17. Ella T. Gorgia (I-ELLA)

18. Amy DuFault (Shift, EcoSalon)

19. Sheena Matheiken (The Uniform Project)

20. Zem Joaquin (Ecofabulous)

21. Emma Grady (TreeHugger, Past Fashion Future)

22. Brad Bennett (Commerce With a Conscience)

23. Starre Vartan (Eco-Chick)

24. Natalie Zee Drieu (Craftzine)

25. Rachel Lincoln Sarnoff (Ecostiletto)

26. Greta Eagan (FashionMeGreen)

27. Janette Crawford (Fashion Loves People)

28. Joshua Katcher (The Discerning Brute)

Did our experts’ predictions for 2010 hit or miss the mark? Revisit what our sartorial soothsayers divined last year.

3 Responses to “28 Eco-Fashion Predictions for 2011”

  1. I’m working on a solar fashion line… should be way more affordable than Zegna.

    alanjgreenspan.com
    greenspantheglobe.com

  2. Yuka Yoneda says:

    Thanks to all of the brilliant eco fashion gurus who shared their thoughts – I think the fact that we had a whopping 28 predictions is an indicator that green fashion has come a long way, baby!

  3. AlikiBags says:

    This really made my day!
    Struggling with a miniscule eco-consciencious business, it is soooo inspiring and heartening to read about people who are sincere and successful in the eco fashion world ! Whenever I go on the site of ecouterre or inhabitat, I leave in a ‘good mood’. Not so sure about my facebook friends, who keep getting ‘shared’ items…
    Keep it up, please ! xxx

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