ANNA GRIFFIN (EDITOR-IN-CHIEF/PUBLISHER, COCO ECO)
In 2013, we'll embrace a new definition of luxury and in doing so turn away from the mainstream, celebrating our own personal style. As global fashion brands, such as Levi’s and Zara now shift course away from toxic manufacturing processes under the influence of Greenpeace’s "Detox" campaign, others will follow suit. In the meantime, consumers are expressing an interest in more artisanal brands. Pieces that have a story, made by companies invested in more than being on trend, but doing business with a positive social impact.
Quality will trump quantity as consumers transition away from the instantaneous gratification of fast fashion and flash sales, in search of timeless and unique pieces that define their own personal style, and in doing so contribute to making a difference in the world. After all, what is more stylish than that?
Emerging brands to watch in 2013: Nudie Jeans, Andrea Gutierrez Jewelry, Calleen Cordero, GoodForAll, GUNAS
, Black Dakini, Dalia McPhee, and Rachael Cassar.