A new direction is underway thanks to information and communication technologies. The shift focuses on the meaning behind products and caring about where and how they are made. Technology has disrupted the status quo and created myriad opportunities to connect more effectively with customers and artisans.
We can now see the tremendous advantage of the Internet to not only build more direct relationships with our customers but to also transparently show one's supply chain and to educate consumers at a more engaging level. I see the fashion tech space having an exciting impact on the socially responsible fashion movement and vice versa. After all, they are both very much about transparency in our industry and the customer is finally demanding it.
Our mission has always been to educate and empower our customers and our industry to participate in socially responsible and sustainable lifestyles, and for 2013 we're working on some really exciting concepts to bring more personalized and meaningful production directly to our customers.