Gallery: 30 Eco-Fashion Predictions for 2013


In 2013, shopping at fast fashion stores like H&M, Zara, and Target will start to carry the same stigma as eating at fast-food restaurants. Consumers have shown they’ve reached a breaking point with factory fires and human rights abuses in the developing world and with the loss of garment jobs in the United States (we will not soon forget that our Olympic uniforms were being outsourced to China).

What will make the growing anti-fast fashion sentiment stick is fatigue with the uniformity, lack of quality, and emptiness of buying cheap clothes. The thrill of getting a $10 top and tossing it out has lost its luster, and consumers are going to want much more from their wardrobes in 2013: We want to be engaged in the full life cycle of our clothes, rather than just blindly following trends.

Consumers will increasingly buy new less often, opting instead to support refashioned vintage, clothing swaps, and will work with a tailor or on their own sewing machine to customize their wardrobes. When they do buy new, they’ll look for cutting-edge new designers and brands who are rethinking the way we consume fashion and who focus on good fabrics and quality construction and original, timeless design.

Perhaps the biggest shift of all: The idea that buying cheap clothes makes you a smart consumer will at last fall out of favor. And consumers will start to view clothing as something worth investing in again. Budgeting for quality, ethically made clothing sold at a fair price will no longer be seen as elitist, it will be viewed as prioritizing the enormous role that clothing plays in our culture, economy, and personal lives.

Read the rest of this entry »

One Response to “30 Eco-Fashion Predictions for 2013”

  1. Brulee says:

    I think that one of the main ethical questions should be over the lack of choice in skincare/make up brands unless one chooses to shoponline at places like Naturisimo or LoveLula where only non animal tested products are sold? In Department stores and Boots many brands especially the ‘high end’ designer ones still use the cruel and unreliable draize and force feeding methods rather than the more reliable alternatives, even ingredients linked to skin irritation and cancer are still used. This is less likely in BUAV approved non animal tested products as natural alternatives, higher quality are often preferred?

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments


Sign me up for weekly Ecouterre updates


Lost your password?

  • Welcome to, your online guide
    to the best ideas, innovations and emerging
    trends in eco fashion, sustainable style,
    organic beauty and ethical apparel.

    get the free Ecouterre newsletter

  • follow ecouterre on:

  • The EDUN Runway at New York Fashion Week Was a Brand New Start

  • Ecouterre on Facebook
  • Ecouterre Video

    The Latest Eco-Fashions from the Green Shows at New York Fashion Week

    The Green Shows at New York Fashion Week