We predict an even greater shift in the way the industry produces our clothes. More and more brands will catch up with our "Detox" leaders such as Zara and Levi's, realizing that "fashion without toxics" is a trend that simply cannot be ignored; In fact, it's something that customers will demand.
In 2013, we will see the start of a transparency revolution: big brands—some who have recently committed to do so, such as Zara, Levi's, and Mango—will start requiring their suppliers' facilities to disclose discharge data. Giving customers and people who live at sites where our clothes are made the right to know what's in their clothes and water will be essential to end toxic pollution. It also an essential step to achieve zero discharge of hazardous chemicals from the fashion industry by 2020.
If so many big brands can make credible commitments in 2012 - and we have 11 brands committing to Detox, then there is no excuse for the remaining big fashion brands to not follow their lead. Transparency in the way our clothes are made is essential and 2013 will be the years this happens.