GRETCHEN JONES (DESIGNER)
My hope is that sustainable fashion starts being looked at through consumers, not the machine behind the products and the press featuring us. I cannot sustain the (growing) costs it takes to be socially/environmentally/economically sustainable without a consumer base that actually chooses to support and sustain my efforts, let alone the standards and expectations within the industry I am a part of.
2013 for me is about balance and creativity within the way we run our businesses and the expectations I then impart on my consumers. Accountability cannot only be imposed on the ones trying to make small decisions to make more thoughtful and ethical products, it needs to be placed on the greater community.
Without consumer dollars/votes encouraging us to push the envelope with thoughtfully produced products, we cant afford to survive and the whole concept of sustainability fails.
My hope, is that we all together, start putting our money with our mouth's are. 2013 is about investing in each other.