Gallery: 30 Eco-Fashion Predictions for 2013


My hope is that sustainable fashion starts being looked at through consumers, not the machine behind the products and the press featuring us. I cannot sustain the (growing) costs it takes to be socially/environmentally/economically sustainable without a consumer base that actually chooses to support and sustain my efforts, let alone the standards and expectations within the industry I am a part of.

2013 for me is about balance and creativity within the way we run our businesses and the expectations I then impart on my consumers. Accountability cannot only be imposed on the ones trying to make small decisions to make more thoughtful and ethical products, it needs to be placed on the greater community.

Without consumer dollars/votes encouraging us to push the envelope with thoughtfully produced products, we cant afford to survive and the whole concept of sustainability fails.

My hope, is that we all together, start putting our money with our mouth's are. 2013 is about investing in each other.

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One Response to “30 Eco-Fashion Predictions for 2013”

  1. Brulee says:

    I think that one of the main ethical questions should be over the lack of choice in skincare/make up brands unless one chooses to shoponline at places like Naturisimo or LoveLula where only non animal tested products are sold? In Department stores and Boots many brands especially the ‘high end’ designer ones still use the cruel and unreliable draize and force feeding methods rather than the more reliable alternatives, even ingredients linked to skin irritation and cancer are still used. This is less likely in BUAV approved non animal tested products as natural alternatives, higher quality are often preferred?

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