As financial austerity and government cuts starts hitting middle income families, people will not only be looking at what they buy but at whether they should even be buying. Slow fashion will move out of being a marginal lifestyle choice become a financial necessity. My local tailor tells me business is booming, particularly those taking up his offer of basic sewing classes. It's amazing how few people know how to sew a button on or mend a tear.
2013 will also see a year of direct actions to raise awareness of laboour conditions and supply chain transparency. They will be tied to a film I am making on Indian cotton farmer suicides and fashion, Dirty White Gold
. We eventually would like there to be some legislative change towards ethics and sustainability along the supply chain. So one day we can all wear clothes where no one has died or suffered in the making of them.