Gallery: 30 Eco-Fashion Predictions for 2013

SASS BROWN (PROFESSOR, FASHION INSTITUTE OF TECHNOLOGY; AUTHOR)

I think that 2013 will bring greater support for eco fashion in the luxury market, with more high-end designers working with ecological fabrications on an ongoing basis. There will be greater proliferation and access on the high-street to mass-market eco-fashion, with more brands jumping on the band wagon, more worthy undertakings, and more exposure of inequities in their supply chains.

The increased exposure and reach of activisitic campaigns, through the use of social media, will lead more people to practice conscious consumerism. The material connection to our clothing will be revalued, with more brands telling the stories around the makers of their clothing and the heritage of their fabrications, leading to a greater value in heritage craft skills, and increased partnerships between luxury brands and global artisanal groups.

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One Response to “30 Eco-Fashion Predictions for 2013”

  1. Brulee says:

    I think that one of the main ethical questions should be over the lack of choice in skincare/make up brands unless one chooses to shoponline at places like Naturisimo or LoveLula where only non animal tested products are sold? In Department stores and Boots many brands especially the ‘high end’ designer ones still use the cruel and unreliable draize and force feeding methods rather than the more reliable alternatives, even ingredients linked to skin irritation and cancer are still used. This is less likely in BUAV approved non animal tested products as natural alternatives, higher quality are often preferred?

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