SUMMER RAYNE OAKES (MODEL, AUTHOR, CO-FOUNDER OF SOURCE4STYLE)
Smaller sustainable design brands will evolve in order to survive through sluggish, unpredictable retail times. Custom, made-to-order, private label, and specialty design will proliferate for those brands who choose to continue their collections.
Universities will step up their education game on sustainable sourcing. Tools like Source4Style
are proliferating in the university sector, which helps inform next-generation designers on how to source more sustainably.
Brands are relying less on marketing and PR firms to communicate weak sustainability efforts. Instead, they will continue to seek out skilled material scientists and sustainability managers to deal with more complex supply-chain issues in order to stay competitive.