Gallery: 36 Eco-Fashion Predictions for 2016

NICOLE RYCROFT (FOUNDER AND EXECUTIVE DIRECTOR, CANOPY)

Like any other horoscope, my prediction for what the new-year will bring for fashion requires the stars to align.

Luckily for our planet, in recent years, the stars have been shining as respected designers like Stella McCartney and brand icons like Levi’s have stepped forward to lead the industry on an array of ecological issues be it animal welfare, water conservation, or reducing toxics in the clothing supply chain.

One issue that has quickly gained traction with global design icons and apparel powerhouses during the past two years is the aggressively emerging threat that viscose and rayon pose to the world’s forests, animals and climate.

A little-known issue two years ago, many brands and designers have responded quickly to Canopy’s campaign to curtail the growing use of endangered forests in viscose and rayon fabrics.

Canopy Style has seen remarkable momentum since its public launch in November 2013.

With 100 million trees disappearing into fabric each year, and that number predicted to double in the next decade, expect to see more traction on this issue in 2016 with the following notable milestones:

  • Another 20 to 30 global apparel brands and designers join early Canopy Style pacesetters, such as Stella McCartney, H&M, Eileen Fisher, Zara/Inditex, and Marks & Spencer, in eliminating the use of endangered forests from their fabrics by 2017.
  • The first verification audits of rayon producers that will guarantee lines of rayon and viscose fabrics that do not originate from endangered forests.

    And parallel with that…

  • The first clothing lines that are verified to be free of endangered forest hitting runways and stores—keep your eye out late spring for that!
As the understanding of environmental responsibility evolves and matures within the fashion sector, apparel brands and designers will do more than just "put their own house in order." 2016 will also see:
  • More brands taking a leaf out of Marks & Spencer's book and bringing greater transparency to their environmental and social performance reporting.
  • Breakthroughs in the development of new sustainable fabric options with increased use of recycled fabrics and non-wood fibers as a raw material, as well as more low-water and less-toxic production methods.
  • Brands stepping right back through their supply chains to advocate for conservation of endangered forest—such as Indonesia’s Leuser Ecosystem, the Great Bear Rainforest, Canada’s Boreal—and in defense of frontline communities’ rights to their traditional lands.
Throw in a hint of romance and financial fortune and we have an exciting 2016 horoscope for all of us lovers of both fashion and our planet.

ECO-FASHION ORACLES

1. Marie-Claire Daveu (Kering)

2. Simone Cipriani (Ethical Fashion Initiative)

3. Livia Firth (Eco-Age, Green Carpet Challenge)

4. Lewis Perkins (Cradle to Cradle Products Innovation Institute)

5. Amy Hall (Eileen Fisher)

6. Kathleen Talbot (Reformation)

7. Christina Sewell (People for the Ethical Treatment of Animals)

8. Kirsten Brodde (Greenpeace)

9. Jason Kibbey (Sustainable Apparel Coalition)

10. Judy Gearhart (International Labor Rights Forum)

11. Orsola de Castro (Fashion Revolution, Estethica, From Somewhere, Reclaim to Wear)

12. Christina Dean (Redress)

13. Nicole Rycroft (Canopy)

14. Andrew Morgan (The True Cost)

15. Leah Borromeo (Dirty White Gold)

16. Sass Brown (Eco-Fashion Talk)

17. Anthony Lilore (Restore Clothing, Save the Garment Center)

18. Carmen Artigas

19. Shannon Whitehead (Factory45)

20. Deanna Clark (Fashion Institute of Technology)

21. Marci Zaroff (MetaWear, Portico Brands, Thread: Driving Fashion Forward)

22. Giusy Bettoni (C.L.A.S.S.)

23. John Patrick (Organic)

24. Safia Minney (People Tree)

25. Javier Goyeneche (Ecoalf)

26. Leanne Mai-ly Hilgart (Vaute)

27. Francisca Pineda (Bhava, Ethical Fashion Academy)

28. Karen Stewart and Howard Brown (Stewart + Brown)

29. Rebecca Burgess (Fibershed)

30. Maxine Bédat (Zady)

31. Rachel Kibbe (Helpsy)

32. David Dietz (Modavanti)

33. Jill Heller (The Pure Thread)

34. Suzanne McKenzie (Able Made)

35. Bianca Alexander (Conscious Living TV)

36. Amy DuFault (Pratt Institute’s Brooklyn Fashion and Design Accelerator)

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