Ecouterre is a media sponsor of the 2014/15 EcoChic Design Awards.
“[The biggest misconception about sustainable fashion is] that it is a trend. In my opinion, sustainability is forever linked to fashion.
“As designers, it is our responsibility to respect this relationship and work with both of them at the same time. A fashion designer is a person who creates clothes; a good fashion designer is a person who creates beautiful clothes that sell well and are made in a conscious way.
“In a perfect world, fashion would not create any waste.”