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EDUN Launches “Pioneers” Project to Showcase Men of Style, Substance (Including TOMS’s Blake Mycoskie!) at New York Fashion Week

MEN OF SUBSTANCE

Shot by famed British photographer Ben Watts at New York City’s Milk Studios, the campaign will roll out each month through December, three pioneers at a time. Besides highlighting one item worn by each individual on its website, EDUN will also donate 10 percent of that garment’s online proceeds for the entire month the pioneer is featured. Expect next year’s expanded campaign to include women and international pioneers, the label says.

+ Pioneers

+ EDUN

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2 Responses to “EDUN Launches “Pioneers” Project to Showcase Men of Style, Substance (Including TOMS’s Blake Mycoskie!) at New York Fashion Week”

  1. anneGiffins says:

    not so sure about donation in exchange for eco causes/couture. how much of EDUN’s lines meet safe labor and fair trade exchange standards? While 10% is very generous (and good on em’ for dedicating such a percentage) this amount only includes online proceeds … is this EDUN’s main marketplace? We might also look into the “what for what” article featured in this month’s http://www.papercutmag.com/ for more examples of eco-consciousness versus charity. Does each method supply the same type of moral ease for eco-consumers?

  2. Bud Lancaster says:

    This is pure greenwashing– I am sad for the charities involved.

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