EDUN’s Fall/Winter 2011 Line Brings Storytellers and Liars to Life

EDUN, Fall/Winter 2011, New York Fashion Week, New York Green Fashion Week, New York Eco-Fashion Week, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Africa, Bono, Ali Hewson, Sharon Wauchob

John Patrick of Organic isn’t the only ethical designer mixing things up this season. At EDUN’s Fall/Winter 2011 runway show at New York Fashion Week on Saturday, Sharon Wauchob sent down a women’s collection that challenged notions of illusion and reality . Wachob’s second outing as creative director, “Storytellers and Liars” blended floaty silks with chunky-rib handknits; layered, ethereal silhouettes with exacting tailoring; and electric cobalts and golds alongside an earthier palette of camel, saddle, and licorice. The women’s line “storytelling as it changes over time in various cultures,” Wauchob says in the show notes. “When a story is passed down through generations it becomes a reflection of the teller and develops a new meaning that can be seen as real or fantasy.”

EDUN, Fall/Winter 2011, New York Fashion Week, New York Green Fashion Week, New York Eco-Fashion Week, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Africa, Bono, Ali Hewson, Sharon Wauchob

STORY OR LIE

Who is the storyteller and who is the liar? the clothes almost ask. When does a fiction become a falsehood? The pieces themselves skirted the line between wearable and costume. Wauchob appears to have nailed down her EDUN aesthetic, honed no doubt by several excursions to Kenya. The colors of the houses she visited in Nairobi, she says, inspired her brightly patterned landscape prints.

Who is the storyteller and who is the liar? the clothes almost ask. When does a fiction become a falsehood?

Sales of the fashion label, now firmly entrenched in the Louis Vuitton Moët Hennessy group, are going exceedingly well, according to Ali Hewson, who co-founded EDUN with her rock-star husband, Bono. And if the success of a label is reflected in the bold-faced names that grace the front row, then Wauchob and Hewson can breathe easy. Attending the show was actor Hugh Jackman, REM’s Michael Stipe, models Helena Christensen and Christy Turlington, and none other than Vogue editor-in-chief—and fashion’s queen bee—Anna Wintour.

+ EDUN

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