EDUN Rocks, Rolls at Fall/Winter 2013 New York Fashion Week

EDUN Fall/Winter 2013, New York Fashion Week, New York Green Fashion Week, New York Eco-Fashion Week, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Bono, U2, Ali Hewson, Sharon Wauchob, New York, New York City, Africa, fair-trade fashion, fair-trade clothing, fair trade

Photos by Jill Fehrenbacher for Ecouterre

It’s virtually impossible to tease EDUN apart from its rock-star provenance. Such is the star power of U2 frontman Bono, who founded the socially conscious label with his wife, Ali Hewson, in 2005. And indeed, the mood at its Fall/Winter 2013 presentation—an “exploration of youth culture,” according to show notes—at New York Fashion Week on Thursday was equally charged. Models, both male and female, paced frenetically on the circular runway wearing black leather, black skinny jeans, black lamé, and a studied insouciance.


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