The new season represents a “huge, meaningful step” toward Eileen Fisher’s long-term goal of becoming a 70 percent sustainable company by 2020, says Fisher. “For the past 30 years our goal has been simple: design without negative impacts right from the start,” she says. “When we select fabrics and yarns, we are making choices about better farming practices, greener dyes and innovative production, and building an eco-collection that continues to grow year after year.
Also available at its Seattle Green Eileen concept store: Green Eileen “Upcycled,” a collection of children’s clothing stitched together from non-resalable items from the brand’s year-round clothing-recycling program.
Designed by Ricicli, a recipient of the 2011 Eileen Fisher women-owned business grant—and produced almost entirely from material that might otherwise molder in a landfill—the line features miniature versions of classic Eileen Fisher silhouettes, including a merino hoodie, stretch-viscose pant, and silk-jersey top.
The Green Eileen initiative, which rewards customers with a $5 store credit for each Eileen Fisher piece they donate, collected nearly 200,000 pre-owned garments in 2013. Through its efforts, it has raised more than $1.5 million for girl- and woman-centric nonprofits, including Girls Inc., the New York Women’s Foundation, and Women for Women International.