If the Sisterhood of the Traveling Pants swapped frocks instead of trousers, they’d find the same one-fit-flatters-all magic in Elsa and Me’s sleek little black dress. Inspired by timeless silhouettes, as well as the gaping need for sustainable businesswear for women, Swedish-born designer Maja Svensson sprinkled her own brand of fairy dust into the figure-hugging “Elsa” shift, which she designed to weather the vagaries of trend and time. Made in New York City’s hallowed Garment District from 98 percent organic cotton sateen (2 percent Lycra gives it some stretch), the dress features front pleating at the waist to smooth bumps or give the illusion of curves.
A DRESS FOR ALL SEASONS
Elsa and Me limits its trims on purpose, creating a style that isn’t dictated by ever-changing fashion forecasts. Besides using materials that follow strict Global Organic Textile Standards and Skal certifications, the label also metes out fair wages to its workers. For packaging, Svensson reuses discarded shoe boxes from local retailers.
Elsa and Me limits its trims on purpose, creating a style that isn’t dictated by ever-changing fashion forecasts.
To demonstrate the everywoman aspect of the dress, Svensson recruited savvy business ladies across New York City—rather than professional clotheshorses—to imbue the Elsa with their own personal flair. Dressed up or down, for day or at night, the Elsa takes its wearer from work to play with a quick change of accessories. It’s currently available in dusty black, with new colors planned for spring.