“Emergency Bra” Doubles as a Gas Mask When Disaster Strikes

Elena Bodnar, emergency bra, multifunctional clothing, multifunctional fashion, transformer clothing, transformer fashion, convertible clothing, convertible fashion, ethical fashion, eco-fashion, sustainable fashion, green fashion, sustainable style, eco-friendly underwear, sustainable underwear, disaster relief

Double Ds that double as gas masks? It may sound like a joke, but Elena Bodnar’s “Emergency Bra” is no laughing matter, especially if you find yourself in a situation where having a gas mask handy spells the difference between life and death. Worn under clothing like a regular brassiere, the undergarment separates into two masks that can be pulled over the nose and mouth to filter out harmful airborne pollutants, including those released by fire, radiological or biological attacks, explosions, and natural disasters. If people had readily available gas masks in the first hours after the 1986 Chernobyl nuclear plant disaster, Bodnar says, they might have avoided breathing in the iodine-131 that resulted in radiation sickness.

Elena Bodnar, emergency bra, multifunctional clothing, multifunctional fashion, transformer clothing, transformer fashion, convertible clothing, convertible fashion, ethical fashion, eco-fashion, sustainable fashion, green fashion, sustainable style, eco-friendly underwear, sustainable underwear, disaster relief

ABRA CADABRA

Inspired by Bodnar’s own experience with the devastating aftermath of Chernobyl, the Emergency Bra is available for purchase online for the affordable price of $29.99 (a small cost to pay for getting away with your life when disaster strikes). The bra, which won the 2009 Ig Nobel Public Health Prize, is available in sizes 32B to 40C. It also performs multiple functions: an everyday bra, a nursing bra, a strapless bra, and two face masks.

The Emergency Bra performs multiple functions: an everyday bra, a nursing bra, a strapless bra, and two face masks.

While you might think that such a functional piece of underwear would be blase in terms of style, the Emergency Bra is actually an alluring red with frills. We love the fact that this bra not only saves women’s lives, but it also empowers them to save another person’s life, as well. “Isn’t that wonderful that women have two breasts, not just one?” Bodnar tells CNET. “We can save not only our own life, but also the life of a man of our choice next to us.” (Don’t worry, gents, a counterpart design is in the pipeline.)

+ Emergency Bra $29.99

[Via CNET]

Related Posts

8 Responses to ““Emergency Bra” Doubles as a Gas Mask When Disaster Strikes”

  1. podc-aster says:

    Why do they only make it in such limited sizes? As a 30E I’m getting tired of the size-ism. How come big ladies with small breasts get bra’s nut not small and big ladies with big breast (i.e. those that need support).

  2. podc-aster says:

    Why do they only make it in such limited sizes? As a 30DD I’m getting tired of the size-ism. How come big ladies with small breasts get bra’s but not small and big ladies with big breast (those that need support). I love the idea and design. But it’s a shame it’s not for everybody.

  3. sui-hat213 says:

    I agree. I would still not be able to get one myself(40H), but it just seems natural to have it go up to a DD cup. Why do just the small-breasted ladies get to be the ones who survive nuclear terror?

  4. leenewham says:

    Are they planning a jock strap version for guys?

    What about air bags in your pants in case you get run over? Or a special cocoon in case you get mugged? But a bra that doubles as a gas mask incase that rather common occurrence happens when a nuclear reactor fails? I mean come on…really?

    Surely it’s April the 1st?

  5. podc-aster says:

    Every bra should go up to double H at least. It’s just normal.

  6. Selphie says:

    More endowed ladies think of it this way… once you hit a certain size, which is bigger your face or your boob? Probably your boob, especially if you’re petite with a large chest. So if the cup size goes up too big it’s essentially useless as gas would come in the gap on the sides where you face doesn’t fill the cup.

  7. Bixarre says:

    All of these people complaining about the sizes that it comes in need to shut up. It’s a very new product and it’s hard to make things that large. Especially when they’re also trying to make them a size that will cover the face without any gaps. Think about that. If the cup was too large to fit over your face, it wouldn’t do you any good to have it in the first place.

  8. blurvirus says:

    LMAO, this would have come in handy during the Bersih 2 rally in Malaysia last month. I bought some carbon cartridge respirators (the cheap hardware store kind) but my little sister made me leave them in the hotel cos she was afraid we’d get searched. We got tear-gassed twice and it SUCKS. http://en.wikipedia.org/wiki/Bersih_2.0_rally

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments

NEW USER

Sign me up for weekly Ecouterre updates

Let's make sure you're a real person:

CURRENT USERS LOGIN

Lost your password?