Site Meter

Emma Watson, Alberta Ferretti Debut “Pure Threads” Eco-Fashion Line

Pure Threads, Alberta Ferretti, Emma Watson, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

PURE THREADS

Emma Watson must be the hardest-working 20-year-old actress in the business. Fresh from her third—and final—People Tree collaboration, Watson segued her newfound expertise into a five-piece collection with Italian designer Alberta Ferretti. The capsule line, which bears more than a passing resemblance to H&M’s Conscious Collection, has a distinctive ’70s vibe (it was inspired by fashion muse Jane Birkin, after all.)

“Pure Threads” is a five-piece collection that’s quite possibly the perfect summer wardrobe.

Composed of two dresses, a shirt, a long skirt, and a denim short—all made in Italy from Global Organic Textiles Standard-certified organic cotton—Pure Threads is modest in scope. Yet it’s quite possibly, as a press release bills it, the perfect summer wardrobe—perfect, in fact, for the gamine woman-child who’s ready to step over the threshold and embrace the wider world beyond.

+ Pure Threads

+ Alberta Ferretti

Related Posts

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments

NEW USER

Sign me up for weekly Ecouterre updates

Let's make sure you're a real person:

CURRENT USERS LOGIN

Lost your password?