Emma Watson, Alberta Ferretti Debut “Pure Threads” Eco-Fashion Line

Pure Threads, Alberta Ferretti, Emma Watson, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style


Emma Watson must be the hardest-working 20-year-old actress in the business. Fresh from her third—and final—People Tree collaboration, Watson segued her newfound expertise into a five-piece collection with Italian designer Alberta Ferretti. The capsule line, which bears more than a passing resemblance to H&M’s Conscious Collection, has a distinctive ’70s vibe (it was inspired by fashion muse Jane Birkin, after all.)

“Pure Threads” is a five-piece collection that’s quite possibly the perfect summer wardrobe.

Composed of two dresses, a shirt, a long skirt, and a denim short—all made in Italy from Global Organic Textiles Standard-certified organic cotton—Pure Threads is modest in scope. Yet it’s quite possibly, as a press release bills it, the perfect summer wardrobe—perfect, in fact, for the gamine woman-child who’s ready to step over the threshold and embrace the wider world beyond.

+ Pure Threads

+ Alberta Ferretti

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