Dye sublimation (“dye sub” for short) refers to the process of using high heat to transfer dye onto a material, much like a giant iron-on transfer. Users are typically rewarded with bold, saturated prints, delivered in real time with quality, precision, and not a great deal of expense. (The F7170 comes in just under $20,000.) Call it “bespoke on a budget,” if you like.
“The beauty of this technology is that [designers] can create something just about the same as they see it without any compromise whatsoever,” says Alejandro Ordoñez, marketing and communications manager for Epson in Latin America.
There are no limits on colors or patterns. Neither does it require dealing with overseas producers. As soon as a pattern is digitized and technical testing complete, printing is the easy part, he says.
“You can print a couple of hundred yards today, and if you have something you want to change, you change the file and print more tomorrow,” Ordoñez adds.