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Ethical Labels Rally at London Fashion Week’s First Sustainable Catwalk

London Fashion Week, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

Fashion loves an epiphany, and for the tireless few who labor to bring ethical fashion to the masses, the sustainable catwalk that the British Fashion Council organized for London Fashion Week was the moment they had sought. The event marked the first time room was made on the official fashion-week schedule to showcase ethical designers. The catwalk featured established designers like Vivienne Westwood and Stella McCartney, as well as smaller but rising labels such as Junky Styling, People Tree, Henrietta Ludgate, and From Somewhere.

London Fashion Week, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

ALL TOGETHER NOW

The show, held in Friary Court at St. James Palace in London, was part of “A Garden Party to Make a Difference” by Prince Charles’ Start initiative.

Styled by Chloe Kerman, fashion editor of Tank, the sustainable catwalk offered Londoners a look at how far ethical fashion has come. “Sustainable fashion is very much in a transition,” Kerman says. “As people begin to consider their social responsibility as consumers, designers are really starting to consider to this philosophy as part of their process.”

“Sustainable fashion is very much in a transition,” says Chloe Kerman, fashion editor of Tank.

Models included Jacquetta Wheeler, Erin O’Connor, and Audrey Marney. Marney’s appearance on the catwalk was her first in six years, and O’Connor took the opportunity to showcase the earth-positive “She Died of Beauty” T-shirt collection she started with stylist Kate Halfpenny.

London Fashion Week, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

PEOPLE WATCHING

Besides the usual assortment of bold-faced names (entrepreneurs Harold Tillman, Jo Wood, and Livia Firth; model Laura Bailey; Telegraph fashion director Hilary Alexander; politician Baroness Young of Farnswoth; broadcaster Lynne Franks; and journalist Lucy Siegle), the sustainable catwalk produced a surprise guest in the form of Boris Johnson, the mayor of London, who seemed to really enjoy the show.

The catwalk proved that ethical style needs no compromise. The only complaint at the end was that it was over too quickly.

+ A Garden Party to Make a Difference

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