Gallery: Everlane’s Quality-Over-Quantity E-Commerce Model Espouses Less i...

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Michael Preysman founded Everlane in November 2011 with the goal of overhauling the typical retail experience. Having quit his job at a venture-capital firm in San Francisco, Preysman wanted to create an “exciting, collaborative and experimental effort” that cut through the clutter to provide luxury apparel without the exorbitant markup. The online-only collection, like its website, is minimalist, orderly, and thoughtfully curated. Instead of bombarding its customers with options, Everlane offers only the most basic of basics—one style of cashmere sweater, a single silk blouse, a men’s button-down shirt, a merino-wool scarf—preferring to focus on quality over quantity. Ecouterre recently spoke with Preysman, a self-proclaimed perfectionist, to discover how Everlane’s unconventional business model is subverting an entire industry.

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3 Responses to “Everlane’s Quality-Over-Quantity E-Commerce Model Espouses Less is More”

  1. moregraceful says:

    Great brand with a great business model. I already bought a product from them – a supple leather belt that will last me for a long time. I’m glad I now know that they’re business uses fair labor and sustainable practices too – thanks for the interview!

  2. Christina Pippin says:

    Glad to read this post. I love the product and the concept. I reached out to Everlane to find out more about their manufacturing practices 6 mts ago, but they never did reply.

  3. caitlin0402 says:

    I have purchased a few pieces from Everlane, I think the quality is really nice, and I like their minimalist approach. However, I think that their message implies that when you buy a designer garment, you are getting grossly overcharged. I work in fashion, and there is a lot that goes into making a designer garment that most people don’t consider. I think Everlane is hiding this fact, and making it seem like all clothes, mass and designer should be at H&M like prices. They sell directly, which essentially means they are selling at close to cost, or wholesale, which is impossible for most retailers unless they are doing their own production and/or producing in Asia where labor costs are cheaper. There are a lot of hands that touch a piece of designer clothing before it makes it into a store, and a lot of people that need to get paid for and SHOULD get paid for their work. The fabric supplier needs to get paid, the pattern-maker of the garment needs to get paid, the designer/design team need to get paid, the factory that cuts and sews the garment, the retail buyer and store staff. You are supporting the jobs of so many people, that are getting paid fairly, when you buy a piece of designer clothing. It would be nice if Everlane shed light on this as well, that they are just an alternative, and that designer clothing is most often worthy of its price tag.

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