Gallery: Facebook App Shames You Into Tagging, Donating Unwanted Clothes

Sweden, Facebook, Facebook apps, You'll Never Wear That Again, Swedish Stadsmission, clothes recycling, clothing recycling, garment recycling, fashion philanthropy, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, clothing donations, online tools

Do you struggle with deciding what to donate when cleaning out your closet? Need a little extra push to let go of that old dress or sweater that you only wore once? Don’t worry, there is an app for that. DDB has developed “You’ll Never Wear That Again” for the nonprofit Stockholm StadMission, a Facebook application that scans your photos to identify what is out of fashion and ready to be recycled. Users can share their collages of tagged clothing, invite friends to gift their threads, and locate charity shops that accept donations nearby.

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One Response to “Facebook App Shames You Into Tagging, Donating Unwanted Clothes”

  1. whateverworks says:

    How is this app supposed to help sustainability? Fast-changing fashion trends are a big factor in our senseless consumption. Encouraging people to donate their clothes also pushes them to buy the latest style to replace what they donated. Why not encourage consumers to find their own sense of style? Wear what you like and what flatters instead of what magazines (and phone apps) tell you to wear. Who cares if it’s 20 years or 2 months old?

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