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Why fork out $900 for a pair of Christian Louboutins when you can whip up your own red-soled kicks with a $3 tester pot of paint? That’s the question many savvy—and cash-strapped—Brits have arrived at, according to a U.K. home-improvement retailer. Not only have sales of Duracoat’s “Flame” and “Show Stopper” increased by 40 percent compared with the year before, claims Homebase, but the uptick is the result of women cribbing the French shoemaker’s signature red soles. Will the mini-movement make its way across the Atlantic? Lowe’s and Home Depot, you have been warned.