A bag that feeds starving children across the globe? It may sound like the stuff of fairy tales, but that’s precisely what FEED Projects has sought to accomplish since 2007, when Lauren Bush (model and niece of one George Dubya) founded the company to benefit the UN’s World Food Program. Bush and co.’s latest endeavor shifts from FEED’s Plain Jane burlap and organic cotton canvas to an explosion of exuberant print and color.
The FEED Guatemala collection was developed in partnership with Nest, a nonprofit that offers interest-free microfinance loans, mentorship, and business support for women. Available exclusively at Lord & Taylor, both in-store and online, the FEED 1 Guatemala Pouch and the FEED 3 Guatemala Tote are handmade by women artisans in Guatemala from traditional Ikat fabrics.
Half of Guatemala’s children under five suffer from chronic malnutrition, according to UNICEF.
For every pouch and bag sold, FEED will donate $3.50 and $10.50 respectively to support UNICEF’s nutrition programs in Guatemala, where half the country’s children under five suffer from chronic malnutrition, according to the UN agency. In indigenous regions, the number can soar to as high as 80 percent.
Sure, the sum may seem paltry in comparison to all-you-can-eat-shrimp night at Red Lobster, but the sales from each pouch will provide one child with an entire year’s supply of nutritional supplements. Buy a tote and you’ll be funding vitamin and mineral supplements for three Guatemalan kids for a year.