Swedish design brand Filippa K launched three new inspiring sustainability concepts last week that truly consider the environmental implications of their designs. These new concepts include garments made from 100 percent sustainable materials, reused garments for the designers to re-imagine, and a way for clients to hire garments for several days instead of buying a piece that they only wear once. These thoughtful ideas follow the brand’s core objectives, to create long-lasting pieces through a commitment to reusing, recycling, reducing and repairing.
The first of the concepts is “Front Runners”, a collection of three elegant items that are crafted from 100 percent natural Tencel fibers. The designers have thought of every part of the process, from the threads to the hang tags. They followed their T-shirt all the way from the cotton fields through production to get to know the entire process of the eco-textile craft.
“Collect” is the second concept launched by the brand, whereby former customers can return their old Filippa K clothes to local stores in Denmark and Sweden. The designers can then reuse these items by selling them in their second hand store or in collaboration with charities. Customers will be offered a 15 percent discount on their next purchase when they donate their items as well as the peace of mind that their items will be reused.
The third concept is “Lease”, an idea that aims to contribute to a sustainable fashion cycle by allowing customers to rent items for special occasions. Each season Filippa K will release a series of new favorites from their collection to be rented for four days at just 20 percent of the retail price. This is an inspiring alternative to buying a one-use special item that is later forgotten at the back of the wardrobe.
[Via Nordic Style]