PREVIOUSLY ON ECOUTERRE: Outsourced Olympic Uniforms Could Have Brought $1 Billion to U.S. Economy
Because 97 percent of apparel sold in the United States is currently produced overseas, Ralph Lauren sourced more than 40 domestic vendors, from yarn spinners in Pennsylvania to tailors in New York’s Garment District, for its Sochi range.
Ralph Lauren sourced more than 40 domestic vendors, from yarn spinners in Pennsylvania to tailors in New York’s Garment District.
“We have worked incredibly hard as a company to go across America to find the best partners to help us produce the Olympic uniforms at the highest quality for the best athletes in the world,” David Lauren, the firm’s executive vice president of advertising, marketing, and corporate communications, told the Associated Press on Tuesday.
Finding factories that could create the quantity and quality Ralph Lauren needed for both the Olympic ensembles and the versions that will be sold to the public proved difficult, however, according to Lauren. As a result, there are fewer pieces in the collection.
The closing-ceremony outfit features a navy peacoat with red stripes, a ski sweater with reindeer and snowflake motifs, and a tasseled chunky-knit hat. For the athletes’ downtime in Olympic village, Ralph Lauren also designed a mesh polo, a half-zip mockneck pullover, a long-sleeve Team U.S.A T-shirt, and a full-zip fleece sweatshirt.
The closing-ceremony outfit features a navy peacoat, a ski sweater, and a tasseled chunky-knit hat.
Individual competition clothes are made by different, mostly athlete-gear labels, depending on the sport and sponsorship deals. Although these individual companies managed to dodge the worst of the controversy, several are joining Ralph Lauren in its commitment to American manufacturing. The North Face, which is outfitting the freestyle ski team, even built a factory in Alameda, Calif., to craft its wares.
Ralph Lauren also recently donated $500,000 to the Fashion Manufacturing Initiative in support of of New York City’s garment facilities.
[Via Associated Press]