FIRST LOOK: Reformation’s Eco-Friendly Partywear for Net-a-Porter

Reformation, Net-a-Porter, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-fashion collaborations, eco-friendly dresses, sustainable dresses, eco-friendly partywear, sustainable partywear, eco-friendly gowns, sustainable gowns

PARTY CHIC

Sarah Rutson, vice president of global buying at Net-a-Porter, described the range as “cool” and “contemporary,” with “effortless party pieces that we know our customers will go mad for.”

To further test U.K. waters, Reformation has opened up a pop-up showroom, located on London’s Monmouth Street, that runs from now through the end of December.

RELATED | Get Wed in Reformation’s Largest Eco-Bridal Collection Yet

Although the showroom won’t include the Net-a-Porter collection, it could precede a future flagship if the pop-up performs well, Yael Aflalo, Reformation’s founder, told WWD.

“Our U.K. customers have been asking us to visit for a while now, so we’re excited to finally open up shop,” Aflalo said. “We’re really [pleased] to connect with people in London and give them a chance to see, touch and try on the clothes in-person, hopefully giving them a better sense of Reformation and sustainable fashion. We definitely have a big demand in Europe, but wanted to test things out in the U.K. before expanding further.”

+ Reformation

+ Net-a-Porter

Related Posts

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments

NEW USER


Do you live in Canada? Register here

I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.

You must agree to receive emails from this site to subscribe.

CURRENT USERS LOGIN

Lost your password?