Flint and Tinder are hoping to change the way clothes are manufactured, with affordable made to order jeans manufactured in the U.S.A.. By custom-making their classic jeans the company ensure that no leftover stock goes to waste. Following on from their successful Kickstarter campaign Flint and Tinder continue to promote a “better way to make things” and here at Ecouterre we couldn’t agree more; the team advocate slow fashion, and by using limited edition selvedge denim the team are putting a higher emphasis on the materials used and craftsmanship a detail that really caught our eye as this means durable, quality goods that are designed to last and last. Flint and Tinder discussed all this and more in an informative interview with Ecouterre.
Another quick note about the brand: A major perk of the custom-made jeans are knowing exactly what kind of denim you will be wearing. Their three “incredible” selvedges are made in a mill in Greensboro, NC and imported from Japan. They have also managed to get hold of the last shipment of Cone White Oak 12.75oz Natural selvedge to make a series of just 400 limited edition pairs of jeans.So what is selvedge denim? For those out of the loop, it is a high quality denim made on a narrow vintage shuttle loom, made with a tighter weave and finished with a contrasting stripe. This unique material is low maintenance and will “stretch, mold and contort to your body” and age incredibly well.
How did the Denim on Demand come about?
We actually had to manufacture 5,000 jeans the normal way before we could sell our partnering factories into exploring this slow fashion production model. Ultimately, we gave our prospective backers the opportunity to tell us the denim they wanted, the fit they wanted and the option to customize their hardware. By manufacturing something exactly as they wanted it, we eliminated waste in the supply chain and created a smarter way to shop and a better way to make things.
What were your initial ideas?
We’re no strangers to Kickstarter. We initially got an American T-shirt factory up and running to make premium men’s underwear and employed 100 people for three months in the process.
From there, we dreamt up the 10-Year Hoodie, a sweatshirt designed to last a lifetime with a built-in mending service. This project raised more than $1 million, which shattered Kickstarter fundraising precedent as related to fashion. Denim seemed like the natural next step.
How has response been following your Kickstarter campaign?
At the conclusion of the Kickstarter campaign period, we had raised $325,215 and engaged 2,855 funders. Our original fundraising goal was $75,000 we hit that in about a day and a half—exceeding the original goal by over 300 percent.
Can you talk a little about your plans for the future of Flint and Tinder?
In addition to releasing some exciting apparel items over the course of the summer, we are also building out a highly curated shop of 100 percent made-in-the-U.S.A. goods and wares on our website.
The goal is, and always has been, to reignite American manufacturing. We’re manufacturing greatness here—in the U.S.A.—in the most transparent way. We’re all working really hard to raise expectations, eventually even the bigger brands will play by the same rules.