Gallery: For the Environment’s Sake, Lease Rather Than Buy Those Designer...

Lease a Jeans, Mud Jeans, eco-friendly jeans, sustainable jeans, eco-friendly denim, sustainable denim, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, collaborative consumption, clothing rental, the Netherlands

Have your eye on a pair of expensive designer jeans? Why pay a pretty penny when you can lease them inexpensively, instead? Dutch entrepreneur Bert van Son, who owns the Mud Jeans line of organic and recycled denim, recently launched a service that allows customers to do just that. “Lease a Jeans,” as the initiative is dubbed, may not exactly make bank, but van Son says the concept is in line with a growing notion that the use of an item outstrips any claims of ownership. Bonus: It might even increase customer loyalty.

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