Have your eye on a pair of expensive designer jeans? Why pay a pretty penny when you can lease them inexpensively, instead? Dutch entrepreneur Bert van Son, who owns the Mud Jeans line of organic and recycled denim, recently launched a service that allows customers to do just that. “Lease a Jeans,” as the initiative is dubbed, may not exactly make bank, but van Son says the concept is in line with a growing notion that the use of an item outstrips any claims of ownership. Bonus: It might even increase customer loyalty.