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Frock L.A. Offers Eco-Fashion That’s High on Style, Low on Maintenance

Frock L.A., Los Angeles, Fall/Winter 2011, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, California

ROCK THE FROCK

Based in the City of Angels, where its wares are crafted, Frock L.A. sources its organic cotton, bamboo, and soy fabrics from domestic suppliers. The burgeoning label found its footing in 2009, in the middle of the worst recession since the Great Depression. The era’s “waste not, want not” philosophy greatly informed Ford’s enterprise, she tells Ecouterre.

“While designing with only sustainable garments is a design challenge, it’s just as important to be responsible as it is to be fashionable,” Ford says.

“I knew that if I was creating a company that could potentially create more waste, I wanted to utilize my resources as best as I could,” she says. “While designing with only sustainable garments is a design challenge, it’s just as important to be responsible as it is to be fashionable.”

Ford’s love of vintage fashion and modern art inspires much of her work, which embraces and flatters the female form despite its curtailment of excess and frippery. Fresh off its first runway show at San Francisco’s Fort Mason Center in April, Frock L.A. is just warming up. “I see the line expanding by adding and playing with new sustainable fabrics,” Ford tells us. “I am really getting into eco-silks, hemps, and reclaimed materials and would love to make a line of eco-friendly wedding gowns and bridesmaid dresses.”

+ Frock L.A.

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