FTC Fines Reebok $25M for “Deceptive Advertising” Over EasyTone Shoes

Reebok, EasyTone, wearable technology, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Federal Trade Commission

Think a pair of Reebok EasyTones is your secret to a shapelier posterior? Turns out, they do zilch for your leg and butt muscles, according to the Federal Trade Commission, which fined Reebok $25 million on Wednesday for deceptive advertising. But even if the sportswear manufacturer played you for a chump, take heart. You’re eligible for a refund either directly through the FTC or a court-approved class action lawsuit.

Reebok, EasyTone, wearable technology, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Federal Trade Commission

EASY DOES IT

Reebok’s EasyTone walking and jogging shoes retail for $80 to $100 a pair, while its supposedly calorie-busting flip-flops run for around $60. Ads for the shoes claimed that pockets of moving air inside the sole create a “micro-instability” that tones and strengthens your muscles by making them work harder. But that assertion appears to be more hype than sound science, even if Reebok threw in a bunch of numbers—28 percent more butt tone! 11 percent stronger calf muscles!—for credibility.

Ads for the shoes claimed that pockets of moving air inside the sole create a “micro-instability” that tones and strengthens your muscles.

“The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,” David Vladeck, director of the agency’s Bureau of Consumer Protection, says in a statement. No word on whether Skechers’ Shape-Up line of toning shoes, which has also been blasted by watchdog groups for false advertising, will be busted next.

+ Press Release

+ Federal Trade Commission

[Via WWD]

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