G-Star Raw has moved from a “toxic greenwasher” to a “Detox leader,” according to Greenpeace. Following pressure from the environmental nonprofit’s “Detox” campaign, the Dutch fashion retailer committed on Thursday to eliminate all releases of hazardous chemicals throughout its global supply chain products by 2020, the 15th corporation to do so to date. G-Star’s announcement comes just a week after Greenpeace activists picketed the brand at the opening of Amsterdam Fashion Week for declaring a zero-discharge intention but failing to follow through with credible individual commitments or action plans.
G-Star has since improved upon what Greenpeace described as a “rather half-hearted ‘commitment” by pledging in the coming eight weeks to provide case studies documenting its efforts to vanquish a number of hazardous chemicals from its supply chain.
G-Star has pledged to eliminate phthalates and APEOs in 2013, as well as PFCs by the end of 2014.
The retailer has also signed on to eliminate phthalates and alkylphenol ethoxylates in 2013, as well as perfluorinated chemicals by the end of 2014. These are some of the fastest elimination dates among the companies who have committed to the Detox program, says Greenpeace.
“Today G-Star has shown its true face and sent a clear signal to its customers and competitors that toxic textiles are a fashion faux-pas,” says Ilze Smit, toxic campaigner at Greenpeace Netherlands, in a statement. “Now is the time for G-Star to turn their ambitious plans into transparent action that will make a real difference for people around the world, particularly those living in the areas affected by the fashion industry’s long-standing toxic addiction.”