Garment Repurposes Secondhand Clothing to Combat Overproduction

Garment America, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, natural dyes, eco-friendly dyes, sustainable dyes, recycled fashion, upcycled fashion, recycled clothing, upcycled clothing, Los Angeles, California, made in the U.S.A., made in Los Angeles

REDUCE, REUSE, RECYCLE

By cutting out the middleman and offering direct-to-consumer pricing through its e-commerce shop, Garment said it hopes to “democratize avant-garde style.”

Its founding quartet—consisting of a strategist, a clothing designer, a retailer and an art director—said Garment was created to “incite new processes of making clothes” while countering the fashion industry’s fondness for excess and pollution.

The last thing Garment wants to do, the firm said, is create more of the same.

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Rather than “incessantly taking without giving back,” Garment hunts thrift-store racks and factory reject piles for previously worn or unwanted pieces.

Then it’s makeover time. Its designers imbue their haul with the company’s signature style, whether by mixing and matching elements (collars, pockets, sleeves) from disparate items, adding asymmetric seams, or overdyeing whole garments to obtain unique, purposefully uneven effects.

Cookie-cutter mass production this isn’t. Unlike typical brands that only have singular ways of realizing a vision, Garment’s process is one of discovery and experimentation.

It even has its own version of the three Rs: reclaim, rework, reissue.

+ Garment

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One Response to “Garment Repurposes Secondhand Clothing to Combat Overproduction”

  1. deborahjb says:

    “Hello, as this has been going on for years via Anna Herman’s Eco, Beautiful Soul (London-2008,9 repurposing vintage kimonos and now designing under the theme of Slow Fashion) the recycouture idea as interpreted via the Japanese designer M Nakagawa and yours truly. Refashioned, detailed garments with a lot of hand work were the main components in my art installations. Hoping to help people understand the natural connections to “our” environment(s) NATURE – not in the classic abstract, not “out there” to be “used” or “protected” but as a very s visceral, important and interrelated core of all human made constructs. This new story of life is cracking many of the major belief walls and has been -and still is- an ongoing process. I am writing this because it’s time that the ground breakers, the “pioneers,” rebels and all those hard working, creative, curious, outsiders be acknowledged. Thank you.”

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