George Clooney, Chris Martin Join Vivienne Westwood’s “Save the Arctic” Campaign

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Westwood’s latest initiative, shot by award-winning photographer Andy Gotts, is an example of her shifting priorities. “The status quo will kill us,” she said. “People don’t realize how quickly we are marching towards a possible mass extinction. Once the global temperature goes up beyond two degrees, you can’t stop it. Current predictions are that we will see a rise of more like 4 degrees Celsius or 6°C, which would mean that everything below Paris would become uninhabitable.”

Shot by award-winning photographer Andy Gotts, Westwood’s latest initiative is an example of her shifting priorities.

Why involve Clooney et. al.? “Celebrities are often the key to getting a message across,” Westwood explained. “Public opinion is very responsive to celebrity. The first thing I tend to do is ask them for a small amount of money, something that means nothing to them. Then they feel involved, rather than as if they are just doing me a favor.”

Westwood’s “Save the Arctic” T-shirt is available for purchase online at

+ Save the Arctic

+ Climate Revolution

[Via the Guardian]

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4 Responses to “George Clooney, Chris Martin Join Vivienne Westwood’s “Save the Arctic” Campaign”

  1. luanne f says:

    An important project. BP keeps advertising its interest in safety, but all the drilling it’s doing in the Arctic is anything but safe for the environment.

  2. domi says:

    The stars featured in the campaign probably came in with their private jets to show how much they care and now we all buy the shirt and save the arctic!!! Oh wait…

  3. philip says:

    I cannot find any info on the eco-credentials of the ‘SAVE THE ARCTIC’ tee shirt. Details of fabric type and origin, fabric dye, printing inks and place of manufacture would be good.

  4. durban1lion says:

    My thoughts exactly. I wanted a T but realised there is no reference to its manufacture being ethical or eco friendly????

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