GIVEAWAY: Win a Popomomo Hemp/Organic-Cotton Tunic (Worth $72!)

by , 06/26/10   filed under: Contests, Featured

Bess Tunic, Popomomo, Lizz Wasserman, eco-fashion giveaways, eco-fashion, sustainable fashion, green fashion, sustainable style, organic cotton, organic fashion, organic clothing

We love this streamlined eco-friendly Bess tunic by Popomomo for its simple, versatile shape. Wear it as a top, as a tunic, or as a dress as an easy, breezy summer piece that quickly transitions from day to night, from casual to dressy, from hot weather to cool. This versatile V-neck number, made from a blend of hemp and organic cotton, can be worn as a mini, with or without leggings, plus or sans belt. In fact, it brings to mind another multitasking maven: Amy DuFault, fashion editor of EcoSalon and co-owner of Shift, a brand-spanking-new eco-fashion boutique in Hyannis, MA. We’ve partnered with Shift to give away this awesome, multi-tasking Bess tunic to one lucky winner. Ecouterre readers can also get 20 percent off any item on her site with the code ecouterre.


1. SIGN UP FOR THE ECOUTERRE NEWSLETTER (This is important because we’ll be announcing our winner there.)

2. LEAVE A COMMENT below describing how you’ve made a shift to a sustainable wardrobe. We’ll pick the response we like the best, so be as detailed and creative as possible!

Bess Tunic, Popomomo, Lizz Wasserman, eco-fashion giveaways, eco-fashion, sustainable fashion, green fashion, sustainable style, organic cotton, organic fashion, organic clothing

We’ll pick our favorite comment and announce the winner in our newsletter on Wednesday, June 30. The deadline to enter is 12 midnight ET on Tuesday, June 29, so ENTER NOW for a chance to win!


Popomomo stands for post-postmodern movement, which designer Lizz Wasserman explores through clothing. Instead of floating in relative perspectives and endlessly reworking the past, her work focuses on the new and true.

In a time when fashion can be too derivative and wasteful, Popomomo will only produce pieces that are unique and new. Popomomo will not be involved in the idea of disposable fashion, which is expensive, wasteful, and hurts original design ideas.

The Popomomo line uses sustainable fabrics (organic when available) and sustainable dye processes. It also produces the line domestically and tries to work with like-minded companies whenever possible.


Working under the sub-label of a “conscious clothing boutique,” Shift is geared toward women of all ages who consciously want to enjoy purchasing quality wardrobe staples (as much as couture clothing), while having a connection to what they wear.

+ Popomomo

+ Shift

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86 Responses to “GIVEAWAY: Win a Popomomo Hemp/Organic-Cotton Tunic (Worth $72!)”

  1. riverkv says:

    I just did it….and haven’t looked better or looked back!

  2. ni says:

    It is just the thing to do. You have to live in the present, and that’s where we are now!

  3. starstar73 says:

    The majority of my wardrobe has always been used or vintage clothing, in the beginning because it was cheap and I liked the style and quality of older clothing… Now that I’m more aware and able to afford it, I’m taking care with the new clothing that I buy, that it will be long-lasting and made from recycled and/or sustainable materials. And as items become unwearable in their original forms, I’m thinking of how they could be altered or re-purposed to extend their life– or maybe that should be, their relationship with me!

  4. akbright says:

    Just when I am ready to donate my “older” clothes, they are already back in style. Not to mention, I enjoy the challenge of integrating certain pieces of my wardrobe with each other.

  5. Ernesto says:

    NOthing is more sustainable than nudity. Period.

  6. ashleybraeden says:

    I’ve been shopping at thrift stores since in-utero. undergarments & socks are purchased new, and when beyond repair are upcycled into doll clothes, patches, or cleaning cloths.

    When financially fit, I splurge on garments made from sustainable materials in ethically & environmentally friendly ways.

    I made my job using my knowledge of environmentally conscious & american made clothes & accessories by writing this blog:

    Upon my initial introduction to POPOMOMO… ’twas love at first sight.

  7. As a handweaver in Florida, I’ve been wearing hemp & hemp blends for well over 10 years. Bast fibers are cool and comfortable. It’s been very difficult to find good quality and fit. My wardrobe is very repetitve thanks to I’m always on the lookout for fun affordable garments & textiles. What ever happened to the fine hemp suits from Italy?

  8. katherinejlee says:

    My shift to a sustainable wardrobe has been in NOT purchasing any new clothes in over a year, and recycling the ones I already have to create new items. I realized I already have all the material I could possibly need, and it feels great to actually wear out a pair of jeans, or a sweater, which then get repurposed to make “new” clothes.

  9. mikewas says:

    Repair & retain rather than replace. Extending the life of what you already have, whether it was sustainable or not, reaps the greatest rewards.

  10. ashlove says:

    I make clothes using recycled vintage and thrift pieces. I only buy thrift and vintage clothing. There’s such an abundance of great stuff that there’s no need to buy anything new. I avoid drycleaning and only use green drycleaners. I use eco-friendly detergent (wash clothes only when I have a full load that neeeeeds to be washed). I use the dryer only when absolutely necessary to avoid extra energy by an iron.

  11. msgsquared says:

    I’m fortunate to live in Portland where I have access to lots of cool thrift stores.

  12. IndigoTea says:

    My efforts to a sustainable wardrobe has been behavior of long standing; re-dying older clothes to keep them fresh looking, sticking with simple styles that stay “in-season” from year to year, and embracing thrift and vintage stores for fabulous finds.

  13. misaacmom says:

    I purchase more separates that can mix and match – I purchase less clothing that way.

  14. ogordo says:

    Although I was interested in environmental issues longtime ago, I just started to look for a more ethical and organic wardrobe when my first child was born, 4 years ago. We were living in Oxford, UK, and there is a fabulous Oxfam shop…

  15. jenvilla says:

    LOVE love love this top!!! And Shift Boutique. And consciously looking fab in sustainable fabrics, especially ones produced domestically. Yes Please!

  16. stefAR says:

    I’ve been donating most of my clothes that no longer fit and trying to transition into wiser choices. I also bought organic hemp cotton and silk online from NearSea to make my wedding dress! Made much more sense than buying a one time use outfit from materials that aren’t sustainable!

  17. sonjajoy says:

    As an old goat of 67 I would love to have this top to show my kids that I can be hip and look like a 40 something. Wonderful daily wear……

  18. jssk6 says:

    I’ve been donating my clothes to charities since I was a kid, but never thought of it as a sustainable action until recently. In addition to donating, now I’m thrift shopping more (which it has been great!) and buying eco-friendly clothing when it is not too over my budget.
    Nowadays, I refuse to buy clothing that is not sustainable :)

  19. silverange says:

    Recycle! I’ve used worn-out jeans to make skirts and bags, cut up torn bedsheets for scarves and belts, and more! I feel it’s always better to work with what you already have… easier on the wallet, the wardrobe, and the world!

  20. oddtree says:

    While I love the new eco-fabrics using organic cotton, bamboo, recycled poyester, etc, the biggest eco shift I’ve tried to make is shopping mostly at my local consignment store. It is always better to use what is already out there than create something new!

  21. melissa mc says:

    I don’t throw out good clothing as many of my pieces can be considered vintage/retro, and in this way I’m continuing the cycle of wardrobe sustainability. I don’t throw out good clothing as many of my pieces can be considered vintage/retro, and in this way I’m continuing the cycle of wardrobe sustainability. On the otherhand, my not so nice stuff gets donated/given away or as a last resort, turned into cleaning rags if really unwearable…. thank you for the chance (c:}

  22. hofken says:

    I’ve made a shift to a sustainable wardrobe by staying out of the stores and making due with what I have (which is alot!) I’ve usually shopped for entertainment as well as new clothes. Now I just drive right on past the mall and “shop” in my own closet!

  23. signmeupscotty says:

    My Rules for Shifting to a Sustainable Wardrobe:

    1. Don’t buy anything – just get more creative with what you already own.*

    2. If you have to break Rule 1, at least do it at the Goodwill

    3. If you have to break Rule 2, purchase from a company you feel good about supporting (like Shift!)

    *Note Regarding Rule 1: Winning free stuff may violate the spirit of Rule 1, but I’m going to allow it :)

  24. anna37672 says:

    It’s too early to submit anything really witty without coffee….BUT, I was able to fill out this form!

  25. fuchsiafish says:

    As a fashion designer, professional costumer, and environmentalist, I have come to appreciate the creation of a garment from start to finish. I choose to buy pieces designed and produced by fellow designers whose work I respect. Although I have a smaller wardrobe, each pieces is unique and hardly disposable. Reviving the arts of custom-made clothing and beautifully tailored clothes, combined with the use of sustainable materials, can happen if conscious decisions are made. This is my dream for the world, which starts with my own actions.

  26. sabina popin says:

    it’s winter in sydney so i was digging through my mothers and grandmother’s old winter clothes in the attic. i found boxes and boxes of knits that my grandma made, some of the pieces are really old and daggy and since i’ve just gotten into knitting myself i decided to re-use the thread of some of the pieces and make new pieces as well just stitching and cutting patterns from others. it’s been such a hit that my friends have even requested some pieces from me.
    re-using old clothes and making new pieces has been so much fun and it makes you feel like you’re wearing something that’s one of a kind and handmade.

  27. oldbluepearl says:

    I stopped buying new clothes all together. Thrift stores only for me. I’ve been learning how to sew so I can reconstruct old clothes into new creations.

  28. galaxycoff says:

    While I understand the significance of the boutique name in the question, the true answer is that I haven’t shifted at all. In fact, it’s my lack of wardrobe change that makes my wardrobe the greenest. I don’t buy clothes except for what I *really* need, and I try to pick up as many giveaways (for example, free t-shirts) as possible. I recently bought two durable shirts for my work outdoors, and that was the first time I had purchased clothing in awhile. Rarely purchasing clothing saves my money and resources, and doesn’t encourage labels to churn out more products. The greenest thread I can wear is the one already in my closet. As such, one might say my wardrobe is a little sad, but I think it’s better than consumerism. That said, it would be great to have a piece like this to freshen up my lackluster clothing lineup.

  29. grignotine says:

    I have been shopping at thrift stores and making my own clothing for years now, but a big challenge for me is the expense of organic cotton and sustainable fabrics such as bamboo. While I would love to work with them, and also to purchase fabric that has been made with the rights of workers in mind, it is often cost prohibitive.

  30. Jules79 says:

    When I realized how big of a polluter the cotton industry was I realized I had to Shift! I looked at other materials like Bamboo, Hemp, Organic Cotton & Wool & Soy! I also looked at clothes made from recycled materials like plastic bottles! I realized what was most important is to consider these 3 things: The renew-ability of the resource,
    t.he ecological footprint of the resource, and
    the amount of chemicals needed to grow and process the product. Also I looked at vintage clothing. A whole new fashion world opened up before my eyes! There are many amazing brands that are so eco friendly & by shopping “vintage” I can find unique pieces! So, that is how I SHIFT-ed to more sustainable clothes!

  31. Ananda_Glick says:

    I haven’t bought new clothes in ages! When I purchase clothing I usually make an order online or find myself a thrift store… but I honestly have not bought anything for myself in ages… save for some bamboo yoga pants that I recently ordered and adore! It is my offspring who has made the biggest change! She is a fashion conscious 13 year old who will be having a birthday in July. When we talked about what she might like for her birthday she decided she was over shopping at hot topics and the other stores that had the latest hot clothing item for a girl trying to express herself. She learned of Emma Watson’s ecofriendly fashion line and has been telling all of our family to please consider the environment before purchasing her birthday gifts this year. She has been a vegetarian pretty much her entire life with a few trips off the path here and there, but has made the full commitment recently. I am so proud of her. Most kids just desire what is ”in” but her effort to choose stylish ethical clothing is inspiring. I would love the opportunity to win this for her! She would look fabulous in it and she would wear it with a light and happy heart! She would very much appreciate the thought and the consciousness in this beautiful tunic

  32. lesliepearl says:

    i’m moving to NYC to work on roof gardens, green roofs and the greening of this wonderful city. of course i need to wear sustainable clothing!

  33. Jade says:

    a combination of vintage, thrift finds, objects rejected by family, and awesome eco-friendly brands have helped me to create a fairly sustainable and exciting wardrobe. although, i am still driven to buy other pieces on occasion, i choose brands based on the materials they use and their labor practices. and i refrain from buying things too similar to what i already own. these changes may be small, but they have allowed me to curate a wardrobe and feel good about it. i never have to stress over what i’m going to wear or how long it will last. i feel confident that what i have bought or stumbled upon will serve me well over the years.

  34. chessman says:

    When I realized my husband had been using a summer shirt since before we’d been married I realized I had been frugal and that the shirt had survived my washing practices:that’s because we’ve been married for 37 years!

  35. kammi says:

    I am following Ecouterre on twitter. I tweeted the contest. I am a fan of Ecouterre on Facebook. I shared the contest with over 400 friends. I am a subscriber of Ecouterre blogs via email and RSS. My size is Medium.

  36. blackdogworld says:

    Choosing sustainable clothing is just part of living a sustainable life along with eating homegrown, local, in season foods, recycling and repurposing. It all becomes a mindset where you challenge yourself to find more and more ways to be more eco-friendly. PLUS I’ve found sustainable clothing far more comfortable and durable. Fair Trade and worker’s rights also figure into my choices since it cannot be truly sustainable if workers are not protected and respected.

  37. KMaeCastle says:

    I cut off the feet of my coolest old socks and make leg warmers for my 18 month old daughter! She has a pair to go with every outfit and I can mix and match :)

  38. sweetteeths says:

    I was born a shopping addict. I realized the last two years that things needed to change for the environment and myself and to do so I decided to take a hard look at the wardrobe I already had- and wala! I have been redesigning and mismatching shirts, skirts, dresses, and jumpers into remade outfits, and now I can go shopping for new looks in my own room.

  39. doughgirl says:

    My neighborhood is especially keen on “free” boxes and piles. I like to go around and peek at what is being thrown out, which inspires me to see what I am ready to give away too. I wash and create with these newly found treasures, and mix them in with clothes I already have.

  40. Denno_n says:

    For years I have shopped at thrift stores and donated my old clothes the the local Goodwill. I seek out organic cotten now, but I have to say that it is hard to find where I live :(

  41. jsaung says:

    When I was a baby, my parents used washable cloth diapers for my sister and I, and we always wore hand-me-downs for many years. When I was older and went to visit my grandparents, I realized that my grandmother only had four different outfits that she hand washed and air-dried. When I was younger I didn’t think much about it and just thought my parents and grandparents were poor and frugal because they could not afford disposable diapers, more clothing, or a washing machine and a dryer. But more recently, since I started to learn about sustainability and eco design as a Fashion student, I realized that their way was the right way all along, and something for me to be proud of and to follow. I do not have a large wardrobe, and I choose to buy clothing that I know I will want to wear for a long time, and pieces that are timeless, versatile and sustainable in their design so that maybe my children would want to wear them in the future. I love the idea of versatility and constantly repair or alter my clothing. I want to raise my children as my parents and grandparents have raised me, cherishing their clothing and the earth by returning to their simpler ways, the ways of nature.

  42. velvet1116 says:

    I am shifting and buying from companies that give back . Its their small part and it they want my business then they will look to practice and use sustainable goods to pass on to me!

  43. brandl3s says:

    My grandfather has always put a bucket in the sink to save water from washing the dishes. He then used this water to water our plants in the garden. I always view him as an inspiration for what I do and this way of living has been a part of my whole life. Currently I am studying fashion design and my goal is to help to raise awareness of over consumption, use natural/recycled fabrics, and minimising cruelty to animals. I’m not only wearing clothes until they’ve got loads of holes in them, but I’m re-using old clothes to make new clothes for myself. A lot of my clothes also are quilted pieces of scraps. I save every little speck of thread and fabric so that I can make stuffed pin cushions. Hopefully one day I won’t just be changing my wardrobe but will be inspiring others to do so and making fun, cute clothes with a conscience! :)

  44. Wirchnianski says:

    In the Future….
    I am looking forward to a Clothing Line of Organic Tasteful Humanitarian Edible Sensation , called CLOTHES. Purchase an organic lettuce dress and coconut tank top and banana peel underwear with matching straw hat and sandals – Whala! Let the Summer fun begin…. Recycle the items into a compost bin or consume as a healthy light snack.
    BAck to the present….
    Since edible clothing is still frowned upon, I prefer my beautiful wife to wear and change into the luscious Hemp and organic cotton of POPOMOMO! Simply Elegant!

  45. raynasabine says:

    Every since I started babysitting (20 odd years ago) I shopped heavily at second hand stores. Starting at the local Hospital Auxiliaries when I lived in a small town and moving up to Goodwill and Value Village when I made the move to the “big city”.

    I started “franken-clothing” a few years ago when I “came into my body”, (I grew a chest and hips and, though I eat healthy, they are here to stay.) a lot of clothing that had previously fit me, and whom I loved, I felt I couldn’t just donate away. So I would pair them together. (This top and the scrap of fabric; this skirt and this curtain remnant)

    I have rarely bought new clothing, only buying new to me, and since making Unconsumption my homepage I have found so much inspiration for upcycling that I could very well never buy new again ;)

  46. mer10z says:

    Buy clothes from military surplus. They are cheap, and they would otherwise sit in a warehouse or be thrown away. It’s just like recycling. I bought a $100 parka for mountaineering and a similar Northface parka would have easily been $500 to $1000.

  47. pansy says:

    I try to buy vintage or trade clothes with friends. Why buy disposable when there are perfectly good things out there. I also patch and repair. Its good for the environment and saves money in these tough economic times. Win win.

  48. Jedibabe says:

    I’ve been buying organic and sustainable clothing since I could first find it, back in 2000 when I first graduated college and hit the working world. It feels so good to never have to go to the cleaners, and the natural fabrics just feel better. I started shopping thrift stores while living in NYC and now I can’t stop! They are so much fun; it’s like a hunt for the best bargain. It’s exciting to see the new sustainable fashions. If I have to buy new, it needs to be a sustainable garment, consciously made. This little number is adorable and so open to multiple looks!

  49. BEARHUGS65 says:

    It is so important to repurpose, reuse when you can- and have always thought that way..from taking a dress and letting my young one wear it as a top with a little creativity it could be fun. Jeans make into shorts, even old towels use as rags then they can be weaved into a rug for the bathroom…
    I see the new organic clothes and love the no pesticides etc. I buy alot from thrift stores when its needed- why not- as long at is not underwear or socks I am cool with it- my socks go to dusting and cleaning. I look where companies are in their outlook if I need to buy something new and it may be a little more sometimes but I am supporting companies that care about whats going, not always the almighty dollar in their pocket

  50. rowreb says:

    I was headed here before, but the shift really happened when my son was born, almost 8 months ago and he was sensitive to the clothing I wore. I make a conscious decision about each item of clothing I wear as my son will also be in regular contact with it too. As I shift back to pre-preg weight I have enjoyed building my new wardrobe up with fantastic sustainable and kid/earth friendly gear that appeals to my fashion sense as well!

  51. eseberg says:

    Obviously not for me, been trying to get wife and daughter to try eco materials, maybe this will get them started.

  52. KyraTe says:

    i am a girl with thighs who rides her bike everywhere causing me to have sewn more crotch patches than i can remember. i fix and re fix clothing until it is no longer clothing but shreds of memories. my friends and i hold regular swap meets and donate what can longer fit into our homes and/or wardrobes.
    i am an art kid with an extremely limited income working hard to build up my (currently) partially sustainable lifestyle. every little step helps.

  53. Mamavalveeta03 says:

    I’ve made the shift solely because of hemp…it’s sustainable, can be made into clothing, shoes, rope(!), smoked (come on, you old hippies like me, be honest!), used in hair and body products, food products (i.e.that old favorite recipe, “Hemp Brownies”)…what’s not to love about hemp and making the shift to a sustainable lifestyle???

  54. Flintmoonwitch says:

    I love most everyone’s comments, if not ALL! I am a cloths horse. I blame my MOM, she was into cheap and polyester! I love flower patters, but learned I loved the material…not the cloths. My whole wardrobe matches. I can mix and match to my hearts delight…it all matches. I love Black and Burgundy….I only wear silver accents, and splashes of pink here and there…from early days of innocence and playfulness. I toss some gray in occasionally…and a mint green caught my eye. My cloths are costumes…I work at a Renaissance Festival…and I get to play with my style to my hearts content. Things that don’t fit, I have started hauling to share with the traveling “Rennies”. They appreciate them, care less about syles, and use them till they fall apart….and then turn them into rags to clean with. I love to share, and they looks on their faces when I bring them a vintage treasure!!!!! Priceless

  55. Muriel Kinson says:

    My shift to a sustainable wardrobe was effortless. I am a reader of small print and made sustainable choices before it was widely known what this means.

    With fashion, I have always purchased just a few quality pieces that fit into my ‘modular’ style — I can make it through an entire (climate) season with 6 or 8 pieces — my own personal style has never related to the trendy and ‘natural’ fabrics are the backbone of my wardrobe. For years I have known that cotton, silk and wool are healthier for me to wear, with the added advantage of being more durable.

    As my knowledge of sustainable practice in industry increased, it was a simple matter to add more considerations to my checklist: I now choose clothing from sustainable sources (no more conventional cotton for me), pay attention to how fabrics are dyed and finished and include options like bamboo and hemp in my list of what is acceptable.

    I think it is fair to say that the world is catching up to my practice: and I think it is fabulous! I used to wear an item until it practically fell apart and could only choose new articles on the rare occasion I found something that fit my requirements. Now, I have more choices than ever before!

    Thanks Ecouterre for providing a reliable forum for people who already care and take pains to ‘do the right thing’ but also for the way you are out there catching the attention of everyone: good on you!


  56. benh0335 says:

    I dig the word eco, but what about socio and economic. These all fit in the sustainable paradigm.

    I have been buying used clothes from charity shops for a long time now and cant help buying fresh new items made from soya, bamboo, organic cotton, or that has nice tags like socially responsable, fair trade and made from locally sourced materials.

    Sustainable, green or eco is not just a washing of words to make sales, it is our future. Socio-geographic consolidation for the greater good of all!

    The tunic is not for me, it is for a very special lady who i feel that i am loosing. It reminds me of an old dress that she used to wear, and will be the perfect way to say ‘I love you!’, without all the confusing words.

    Fingers crossed!

  57. kimayni says:

    I use clothing that I know I will wear until it no longer fits! I then knit or crochet different items to match so that I always have a wardrobe that people think is new but actually – it just looks different:-D

  58. Alpakkaja says:

    Me and my friends make our clothing sustainable in the most entertaining of manners. Twice a year we clean out our closets, bringing everything we no longer use, and throw a party where we “shop ’til we drop”. It’s free, it’s fun and it’s environmentally friendly. The items no one picks are being given away to charity.

  59. PlayneJayne says:

    Having a sustainable wardrobe is easy when you can’t afford to buy anything. I am more worried about rent, food, basics. I have not had a stable apartment for more than seven years. Although now I am worried about my clothes, too, because they are falling apart, and I can’t afford to replace them. If I ever do have any extra money, it will have to go to fix a tooth abscess I’ve had for more than a year. I can’t afford to go to a dentist, either. Winning the dress would be nice. I would like to have something nice for a change.

  60. Susie C. says:

    More clothes-swapping to add new freshness! Plus more mending and altering of existing fashions — turning flare legged pants into a slimmer silhouette has saved me buying pants for a few years.

  61. Shelley says:

    My teenage daughter and I are enjoying the creativity and satisfaction that comes with making something new from some things old!

  62. maz says:

    I have clothes swaps with all my girlfriends. We get together bringing any clothes that ‘just don’t fit quite right’ or that don’t get worn enough. We pile all our clothes together then it’s dress up time. It’s great because you get great feedback on how things look and it’s fun. Oh and we also eat yummy food!

  63. BINABUG says:

    my daughter is 14 so we have to make sure that the clothes we buy are going to last her
    she does get a few stylish clothes but mainly has alot of base items that last yrs

  64. frogz60 says:

    Hey I keep my clothes forever~ til they literally fall apart! I need something new to wear! I rarely buy anything except undies new!

  65. shirneyk says:

    Shifts rule in hot Florida weather, cool, breathable fabrics are welcomed by all sizes and generations. Easy care and comfort. I love the feel of cool soft fabric next to my skin. Love to convert vintage skirts into summer shifts.

  66. monica says:

    Not a shift, but a north: buying products from those who respect other lives (and spreading it the most I can).

  67. shirneyk says:

    Shifts rule in hot Florida, perfect for all sizes and ages. Love cool feel of fabrics, vintage rocks.

  68. MiriamS says:

    Fashion is in the eye and attitude of the beholder. I don’t think my highland cattle and saanen goats care much what I’m flattered in as long as they get fed and can snooze in the sun, however; sustainability rocks in my book (as do the aforementioned fuzzballs), a natural attire is simply most appealing and recycling doesn’t hurt either.

  69. varmas1009 says:

    Sustainable clothing is something we need to know more about. Making what is available readily accessible to those of us interested in making earth friendly changes to our everyday lives is helping the planet and ourselves as well. Thank you Popomomo and Ecouterre! We are on our way!

  70. slb3334 says:

    I am shifting to companies who are more eco-friendly.

  71. Mitzi says:

    Since the most sustainable choice is using products to their fullest usable life, so I re-use items from my current wardrobe by cutting them up and making new, updated pieces from the old ones. I also try to only purchase new items from environmentally and socially responsible clothing companies.

  72. Dani says:

    Love my Birthday Suit
    but Popomomo Tunic
    Dons my Inside Out

  73. sequelliving says:

    My wardrobe has a number of environmentally conscientious pieces, including purchases from my local green clothing and non-profit boutiques, vintage goods, vegan purses and shoes, and organic fiber pieces. Of course, it also has a number of conventional, mass produced items, which I would really like to reduce. I would love to incorporate more “green” clothing into my life and this shift would be incredibly inspiring towards that end. It is an amazingly beautiful design, inside and out, which I would be so proud to wear.

  74. ekelrock says:

    I have never been the most conscience about my wardrobe choices, but recently I have begun to frequent thrift shops and consignment stores for my clothes. This is mainly due to my girlfriend’s love of all things vintage and crafty. She is one of the greenest people I know; whether it be in her clothes, accessories, or household objects, she loves repurposing old and broken things into new decorative pieces. She loves reviving old clothes with a few patches or by mixing pieces together. If I win this piece, it will obviously go to her and I’m sure she would be delighted to know that her green efforts are being recognized. It will probably just drive her to recycle even more! :)

  75. dobadeedo says:

    The shift is not quite as intentionally sustainably as overall laziness and liking other trends. Still wearing things from forever ago – with minor modifications – and starting to shop at vintage/thrift stores. It’s amazing what a simple belt can do to an outfit!

  76. Rachel Dawn says:

    As someone working more on the policy and business end of sustainability management, it is vital that my materials are upcycled and environmentally friendly. For me, this is not about following a fad; I’ve been leading the environmental movement long before green became sexy. All along I’ve been advocating for hemp EVERYTHING. I’m glad this is finally catching on..

    Not only is it important for me to practice what I advocate for but it serves as an easy conversation starter, a way to engage public officials, corporate employees, and community members. I enjoy supporting and showcasing entrepreneurs whose products are impeccably sustainable and debating with those who have room for improvement. Thanks, Inhabitat team-you rock!

  77. laurelm says:

    I like to shop for clothes at the local re-sale consignment shops and the Goodwill. I love to treat myself to a new piece from the many wonderful shops featured on the ecouterre website. I also throw naked lady parties and trade cloths with friends.

  78. tashalita says:

    idling is no longer an option. when you chose to shift, do it with thoughtfulness – chose design that considers the whole system – gear teeth (good design), sprocket (environment), roller chain (manufacturing process), pulleys (advertising/marketing), drive belt (distribution/consumer outlets) – when you’ve found your design “mechanic” that has ecologically tuned each component important to you and the whole system, THEN, chose to make the shift.

  79. alyrose15 says:

    I rarely shop for new clothes, and always find myself at the local thrift shops. I give away and donate clothes that no longer fit, and I everything else, I wear out to its last thread.

  80. metis says:

    oh that’s easy. i wear kilts (mostly utilikilts) the natural ventilation and quality construction means that not only do they need laundering less than pants (no cuffs to get muddy or knees to wear out)but i’m not laundering 7 pairs of boxers a week, or even buying them any more. the modern kilts all get hung to dry so with a high efficiency washer i’ve mitigated about as much as possible on the bottom half and still have pockets in the grocery store.

  81. abritontheside says:

    I get most of my clothes second hand these days- ebay, thrift, charity shops and swishing. It’s so much more fun than just going out and shopping the rails- you never quite know what you might find! Plus I’ve inherited so much fabric and find so much in charity shops that it makes sense to teach myself to sew- I’m making myself a striped maxi dress, plus cinching in and shortening a dress i found for 5 euros in a French thrift store. Magnifique!

  82. beachbird2 says:

    I have always preferred cotton, linens, and silks. I began to move toward the organic bamboos based on their soft feel. As I began to add some organic cottons and hemp and blends, I appreciated the variety of textures and earthy natural colors that I connected with. However, the move toward more sustainable wardrobe fabrics was one that went beyond simple textures, feel, and look. I enjoy how the fabrics wear and change with time, just as I change. Our histories flow in tandem. As my knowledge and awareness of earth friendly ways grew, so did my desire to become closer to the earth and the bounties of nature in a very personal way. As I feel more comfortable wearing these fabrics and clothes, I feel more comfortable in my own skin. It has become a much more personal and subjective experience.

  83. clarkmurdock says:

    Im shifting to companies who take care in the way and the things they use to make thier products!

  84. xbeautifulcoma says:

    I’m always making sure that every piece in my wardrobe is a good piece that could be used for multiple outfits. Usually i’ll look for things like great tank top that could be dressed up or down, or black/white purses which could go with any outfit. I love the feel of organic cotton, but sometimes it’s a little expensive. I’ll look sometimes online or at thrift stores, and give a shirt another chance at making someone look great :)

  85. BellaBelle says:

    My wardrobe started out quite irresponsibly,
    With Nothing particularly remarkable about the fabrics used
    or the practices followed to make them.
    Then I learned all about sustainable fashion,
    how materials could come from renewable resources
    how companies could have mission statements,
    and how I could consciously shop for such items.
    It was then that I introduced myself to clothes
    that in turn introduced to me a
    S H I F T
    towards eco-responsibility, from fashion onward.
    I now only shop for brands that promise to respect
    Our Earth and its resources while serving consumers:
    Natural, sustainable fabrics, safe responsible manufacture.
    And do you know what the very best part of all this is?
    With companies like “Shift” and resources like “Ecoterre,”
    I can still be unbelievably stylish while dressing responsibly!

    Thanks so much you guys! I’m subscribed at

  86. gkran says:

    I’ve gone to all cotton.. it’s much softer and comfortable!