Glow-in-the-Dark Jeans by Naked & Famous Headed to a Barneys Near You

by , 06/11/11   filed under: Men's Eco-Fashion, Organic Denim

Naked & Famous, eco-friendly jeans, eco-fashion, sustainable fashion, green fashion, ethical fashion, bicycle fashion, bicycles, cycle chic, bike safety, bike clothing

Glow-in-the-dark jeans for nocturnal cyclists? Sure, why not. Naked & Famous, a “rare and raw” denim label from Canada, applied a phosphorescent coating to indigo rope-dyed selvedge Japanese denim to imbue it with an unearthly radiance when the sun goes down. Ethically manufactured in the Great White North—and hitting shelves at Barneys New York come July—the jeans have stood the test of five laundry cycles and are still glowing strong. While the dungarees would fit in perfectly at a rave, they’re undeniably better-looking than those bright orange visibility vests. Want to ride your bike to a rave? Even better.

+ Naked & Famous

[Via Refinery29]

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