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Google’s Augmented-Reality Glasses Make New York Fashion Week Debut

Diane von Furstenberg, New York Fashion Week, New York Eco-Fashion Week, New York Green Fashion Week, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Google, Google Goggles, Project Glass, eco-friendly eyeglasses, sustainable eyeglasses, eco-friendly glasses, sustainable glasses, eco-friendly eyewear, sustainable eyewear, augmented reality, wearable technology, Sergey Brin

Diane von Furstenberg shared her New York Fashion Week spotlight on Sunday with an unlikely collaborator: Google. The legendary designer and Council of Fashion Designers of America president sent Google’s much-vaunted augmented-reality goggles down the Lincoln Center catwalk with her Spring/Summer 2013 collection. Von Furstenberg even had Google founder Sergey Brin join her and her creative director, Yvan Mispelaere, on the runway for her victory lap. Each sported a pair of the futuristic frames with a different colored accent: von Fursteberg in orange, Brin in blue, and Mispelaere in black.

Diane von Furstenberg, New York Fashion Week, New York Eco-Fashion Week, New York Green Fashion Week, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Google, Google Goggles, Project Glass, eco-friendly eyeglasses, sustainable eyeglasses, eco-friendly glasses, sustainable glasses, eco-friendly eyewear, sustainable eyewear, augmented reality, wearable technology, Sergey Brin

EYE FOR FASHION

The footage from the lenses, we’re told, will be turned into a short film that will be shown online on Friday. As for what the glasses were doing there in the first place, Brin supplied the following statement: “Beauty, style, and comfort are as important to Glass as the latest technology,” he said. “We are delighted to bring Glass to the runway together with DVF.”

If fashion and technology’s newfound coupledom wasn’t clear enough before, consider their union official.

+ Google x DVF

+ Diane von Furstenberg

[Via Los Angeles Times]

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