Great Scott! Nike Releases “Back to the Future” Sneaker for Charity Auction

Nike, Back to the Future, Michael J. Fox, fashion philanthropy, wearable technology, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

Before you ask, no, it doesn’t lace itself—not until 2015, anyway. Otherwise, the 2011 Nike Mag is an exact replica of the glowing sneaker Marty McFly wore in the 1989 hit movie Back to the Future II, right down to the luminescent Nike name on the strap and flashing LED-embedded soles. The sportswear giant released 1,500 pairs of the shoe for auction on eBay on Thursday, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s disease research. “Together,” says Nike, “we can erase Parkinson’s disease from the space-time continuum.”


Fox, of course, played McFly in the time-travel trilogy, pulling them on during a memorable jaunt to the year 2015. (Suffice to say, hijinks ensue.) Hardcore fans shouldn’t despair, however. Nike filed a patent for an “automatic fastening system” back in 2009, so power laces could just be a bend in the road ahead.

Then again, where we’re going, we don’t need roads.

+ Nike 2011 Mag on eBay

+ Back 4 the Future

[Via Inhabitat]

Related Posts

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments


Do you live in Canada? Register here

I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.

You must agree to receive emails from this site to subscribe.


Lost your password?