Greenpeace Demands Toxic-Free Luxury at Fall 2014 Milan Fashion Week

Greenpeace, Autumn/Winter 2014, Detox, toxic pollution, toxic chemicals, Milan, Milan Fashion Week, Versace, fashion activism, Louis Vuitton, Dolce & Gabbana, Dior, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style


Versace received a special call-out this morning when Greenpeace volunteers opened a second banner emblazoned with the message “Versace Detox now!” Greenpeace researchers found the highest total concentration of polyfluorinated compounds, a class of hormone-disrupting chemicals that accumulate in the environment, in a Versace jacket for kids.

Greenpeace found the highest total concentration of polyfluorinated compounds in a Versace jacket for kids.

“We are here today to reveal the naked truth and join this little King in demanding toxic-free fashion for children everywhere,” says Chiara Campione, “Fashion Duel” project leader at Greenpeace Italy. “It is time to strip away the illusion and reveal fashion’s dirty little secret. Versace needs to live up to its reputation as a trendsetter and commit to making clothes we can all be proud of. If Burberry and Valentino can do it, why can’t Versace?”

SLIDESHOW | Toxic “Little Monsters” Lurk in Your Kids’ Closets, Says Greenpeace

The study, according to Greenpeace, confirms that the “use of hazardous chemicals is still widespread, even during the manufacture of the most expensive luxury textile articles for children.”

A more prestigious “made in” label is no guarantee of higher standards, either. The group’s investigation found a “similar pattern” of hazardous chemical residues in luxury items labeled as made in Europe, compared with products made in Global South countries such as China. “In fact, eight of the 10 products made in Italy were found to contain one or more hazardous chemicals in this study: from the Italian brands Dolce & Gabbana and Versace, and the French brands Dior and Louis Vuitton,” the report added.

+ A Little Story About a Fashionable Lie

+ Greenpeace

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