Gretchen Jones Pays Tribute to Joan Baez at Spring 2013 NY Fashion Week

Gretchen Jones, Spring/Summer 2013, New York Fashion Week, New York Eco-Fashion Week, New York Green Fashion Week, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, made in the U.S.A., Project Runway, GenArt, Fresh Faces in Fashion, New York, New York City

JONES ON JOANS

“My collections are inspired by a piece of literature and the album I listen to most or what’s connected to the literature,” Jones tells Ecouterre. “Joan Didion’s essay “Where the Kissing Never Stops” about Joan Baez’s early year organically found me and was meant to be. I started listening to Joan Baez’s album Any Day Now, which was recorded around the time of Didion’s essay…it seemed like the universe found my inspiration for me this year.”

“Around 70 percent of the collection is made from ethical materials,” Jones tells Ecouterre.

Topped with custom floral headbands from Ban.do, the twelve ensembles artfully combined Keith Haring-inspired calico-esque prints with metallic bouclés, hand-loomed resistant-dyed batiks with hand-painted vistas of the setting sun. “Around 70 percent of the collection is made from ethical materials,” Jones says. “I’ve incorporated organic cottons, worked with an amazing company Indigo Handloom who works with off-the-grid weavers in India. My custom prints are still digitally printed to reduce water waste, and I continue to support domestic production.”

Her favorite looks: “The short suit and the pantsuit for sure,” she says. “They are sexy, sophisticated, special, and totally fresh….all while being extremely wearable.”

Jones also indulged in a spot of shoe design this season, courtesy of Shoes of Prey, an online retailer that allows just about anyone to customize their own flat, heel, wedge, or sandal. “Basically I created my dream shoe for spring, and Shoes of Prey made that vision come true down to every detail,” she gushes. “I loved working with them and truly hope to work together again.”

+ Gretchen Jones

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