Canal St. jelly slides, these are not. Gucci is launching a new “Sustainable Soles” line of footwear made with biodegradable plastic, WWD announced on Wednesday. Part of the luxury house’s Pre-Fall 2012 lineup—and slated to hit stores by the end of June—the collection will include two styles: a sneaker for men and a ballet flat for women, both designed by Frida Giannini, Gucci’s creative director.
The “Marola Green” slip-on, which features cutout details and Gucci’s trademark interlocking Gs, will be sold in a variety of glossy hues, including blush, taupe, and black. The “California Green” men’s sneaker, available in both low- and high-top versions, includes bio-rubber soles, vegetable-tanned calfskin uppers, bio-shoelaces, and tongues with the Gucci logo printed in green on recycled polyester labels.
The news comes on the heels, so to speak, of Gucci’s biodegradable “liquid wood” sunglasses.
“This new project conveys the house’s mission to interpret in a responsible way the modern consumer’s desire for sustainable fashion products,” a press release notes, “all the while maintaining the balance between the timeless values of style and utmost quality with an ever-growing green vision.”
“Biodegradable” must be the new catchphrase at Gucci. The news comes on the heels, so to speak, of its biodegradable “liquid wood” sunglasses, which combines wood fibers from sustainably managed forests, lignin from the paper-manufacturing process, and natural wax.