FLAGS FOR THE FUTURE
Designed by Frida Giannini, Gucci’s creative director, the lineup features a stylized version of the label’s interlocking GG logo in the colors of various national flags from across the globe, from the United Arab Emirates to South Korea. “As combinations of colors are symbolic in flags, representing ideals or allegiance, this new collection further signifies Gucci’s continuous commitment to improving the quality of education in the most disadvantaged areas and for the most vulnerable children,” Giannini says in a statement. “I am proud to support these important initiatives as an education is a gift forever.”
In addition to 25 percent of the retail price, Gucci will donate $350,000 in the name of its children’s collection.
The leather-clad items include a duffle with a detachable shoulder strap, a medium-size tote bag, and Gucci’s signature “Boston” bag, along with matching zip-around wallets. In addition to 25 percent of the retail price, Gucci will donate $350,000 in the name of its children’s collection to bolster UNICEF’s education programs in the Yunnan and Chongqing regions of China.