GET GUILDED
Creating a new model for sustainable-design education doesn’t come cheap. Shahpar and St. James need to invest in furniture, videography, lighting, statistical analyses, market research, and visual-conferencing tools and software, among others. The bare minimum they require is $15,000, and the pair has less than two weeks to raise the money through IndieGoGo.
At the Guilded studio on the Bowery, just across the street from the New Museum, Shahpar and St. James plot their unprecedented, industry-changing endeavor.
Designers at the forefront of the sustainable movement have had years consolidate their expertise. Guilded is a way for the rest of the industry to catch up.
“Right now, the way information is passed around is from friend to friend, colleague to colleague; individuals on a one-on-one basis,” Shahpar tells Ecouterre. “And that information, oftentimes is very just skimming the surface of what knowledge is out there. Except it’s not packaged in any accessible way for designers who are interested in becoming more sustainable, or who already are, and want to progress a little bit in their development.”
Designers at the forefront of the sustainable movement have had years consolidate their knowledge and expertise. Guilded, according St. James, is a way for the rest of the industry to catch up. “I think what people don’t understand is that there are many options towards sustainability as a designer,” she adds.
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