Gwen Stefani has some cheek. Despite the imminent birth of her third child, the musician-slash-fashion-entrepreneur announced Tuesday a collaboration between her L.A.M.B. label and Hanky Panky, self-declared purveyor of the “world’s most comfortable thong” and a longstanding champion of American manufacturing. Beginning July, the lingerie firm will debut four sets of designs based on Stefani and L.A.M.B.’s “pop, punk, and tribal” influences: “Geo,” a vintage-inspired print in pink, rose, beige and black; the typographic “Old School,” which features the words “Love, Angel, Music, Baby,” black lace trim, and hot-pink rosettes; “Lambie,” a fluorescent camouflage print; and “Rasta,” a reggae-rooted black Modal knit offset by red, gold and green stitching.
“I’ve had so much fun working on the L.A.M.B. x Hanky Panky collaboration,” Stefani says in a statement. Hanky Panky makes amazing product and combined with some classic L.A.M.B. prints and designs we’ve come up with my dream collection.”
Gale Epstein, co-founder and creative director of Hanky Panky, calls Stefani an “icon of great style and glamour.”
“A Hanky Panky alliance with her fashion label, L.A.M.B., is a natural fit as both companies share strong similarities,” she says. “Both were founded on vintage references and embody empowerment and femininity; both are known for trendsetting design. We are excited to offer a collection of lingerie that connects women with their inner rock star.”
Prices for the line will be well under $100, ranging from $23 for a G-string to $86 for a chemise.