Hessnatur by Eviana Hartman: Modular Eco-Fashion That’s Twice as Nice

Hessnatur, Eviana Hartman, Bodkin, eco-fashion, sustainable fashion, green fashion, sustainable style, Fall/Winter 2010

Fashion houses, designers, and writers live in the future. Although summer has everyone a-swelter, we zapped forward in time recently for a sneak peek at how fall fashion will shape up, specifically Eviana Hartman’s surprise collaboration with ethical clothing label Hessnatur. Prognosis: The Bodkin designer’s 13-piece capsule collection will rock your tomorrow, with smart, functional designs that are versatile, modern, and affordable.

Hessnatur, Eviana Hartman, Bodkin, eco-fashion, sustainable fashion, green fashion, sustainable style, Fall/Winter 2010

TWO MUCH

Hartman cites equestrian and motocross wear as key influences for Hessnatur by Eviana Hartman. Yet her multifunctional pieces, from the windproof Pure Boiled Wool Motorcycle Coat to the geometrically seamed Cotton-Patched Leggings, could easily become the urban sophisticate’s go-to uniform. Another standout is the ultrasoft and feminine Pure Silk/Cotton/Cashmere Double Dress, a fine-gauge vest-and-dress combo that can be layered upon on colder days.

Hartman believes that most women want sustainable style with a defined sense of aesthetics.

Hartman’s former stint as a fashion writer has served her well, as has her belief that most women—not just environmental advocates—want sustainable style with a defined sense of aesthetics. Her partnership with Hessnatur brings together the best of both: Hessnatur’s experience and Hartman’s courageous designs.

Hessnatur, Eviana Hartman, Bodkin, eco-fashion, sustainable fashion, green fashion, sustainable style, Fall/Winter 2010

ET CETERA

Fans of Hessnatur and adventurers alike won’t want to miss the Hessnatur Ambassador and Discover Peru Contest. The company is offering a three-week trip to Peru, complete with a visit to alpaca and organic-cotton production sites, as a way to highlight complete transparency in ethical fashion. To enter, simply upload a video describing why you and a guest want to visit Peru by July 1, 2010.

+ Hessnatur

+ Bodkin

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