When did your interest in fashion begin?
At a very small age, I remember being interested in people’s shoes. I was interested in how they are made, their shape and form. I experimented at school and art college, then did the degree at London College of Fashion in footwear so I could learn not only how to make shoes but how to market them, too.
On my first day of nursery school my Mum asked about my teacher, apparently all I talked about were her red shoes. I think it started pretty early on!
Why did you start Hetty Rose? Why make it a sustainable brand?
I have always been conscious of sustainability and sensitivity in design. For me, making products that are both functional and beautiful includes them being sustainable, too. So it made sense to start a business based on this ethos. I wanted to create a brand that was both ethical and beautiful, by creating shoes people would treasure.
I wanted to create a brand that was both ethical and beautiful, by creating shoes people would treasure.
There is story behind each pair: where I picked up the fabric, the significance of the colors and flowers, the client can choose lots of details such as the lining color, the heel style, all coming together to form a pair of shoes they will love and enjoy wearing as they have an emotional attachment; its not simply something just bought off a shelf to be forgotten a short time later.
The conceptual collection of shoes and accessories are completely handmade using mainly reclaimed, recycled, and vintage materials. These are primarily vintage Japanese kimono fabrics, each holding different meanings shown by their use of color and design.
The designs are simple yet distinctive, with color being the overriding attraction to the shoes. This collaboration of color, materials, service and directional design result in unique, wearable footwear. Hetty Rose shoes appeal to the individual who craves authentic and individual products to enrich their life.