Gallery: H&M, Brick Lane Bikes Launch Eco-Friendly Men’s Urban Cycling Col...

H&M is headed for life in the fast lane. The Swedish apparel retailer has hooked up with East London's Brick Lane Bikes, the United Kingdom's first fixed-gear bike store, to create an 11-piece menswear collection designed for urban cyclists both on and off the bike saddle. Inspired by silhouettes of yore and contemporary sports performance, the range will feature sustainable materials—organic cotton, recycled cotton, recycled wool, and recycled polyester, among them—under the auspices of H&M's "Conscious" label.

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